24 July 2018

Reformation Launches In The UK

Fashion’s obsession with Reformation isn’t exactly new. The Cali brand is responsible for putting vintage-inspired style on the map, making occasion wear both cool and affordable, and generating a wave of influencer followers – pretty much anyone who’s anyone on the ‘gram is a fan. But us Brits have long been exiled from their trend-driving designs, with US customs fees keeping our shopping sprees at bay. Until now...

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CREATED IN PARTNERSHIP WITH BROWNS

That's because the brand is finally launching in the UK, with an exclusive collection for luxury retailer Browns. If you’ve stalked their Stateside site, you’ll recognise a few familiar designs in the 27-piece collection – many of their cult styles are available in varying shades – but there’s also a selection of exclusive pieces, from cherry print bodice-style tops to gingham high-waisted bikinis.

Browns' Womenswear Buying Director, Ida Petersson says: “Reformation continues to be the leader in its field and their approach to sustainability is admirable, so we couldn’t be more pumped to bring a selection of the best from Reformation to Browns this summer.” ‘Pumped’ pretty much sums up our reaction too. Seriously – don’t miss out.

Visit BrownsFashion.com