/ 24 July 2018

Reformation Launches In The UK

Fashion’s obsession with Reformation isn’t exactly new. The Cali brand is responsible for putting vintage-inspired style on the map, making occasion wear both cool and affordable, and generating a wave of influencer followers – pretty much anyone who’s anyone on the ‘gram is a fan. But us Brits have long been exiled from their trend-driving designs, with US customs fees keeping our shopping sprees at bay. Until now...

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That's because the brand is finally launching in the UK, with an exclusive collection for luxury retailer Browns. If you’ve stalked their Stateside site, you’ll recognise a few familiar designs in the 27-piece collection – many of their cult styles are available in varying shades – but there’s also a selection of exclusive pieces, from cherry print bodice-style tops to gingham high-waisted bikinis.

Browns' Womenswear Buying Director, Ida Petersson says: “Reformation continues to be the leader in its field and their approach to sustainability is admirable, so we couldn’t be more pumped to bring a selection of the best from Reformation to Browns this summer.” ‘Pumped’ pretty much sums up our reaction too. Seriously – don’t miss out.

Visit BrownsFashion.com