11 Small Fashion Brands To Follow
11 Small Fashion Brands To Follow
Shopping
/

11 Small Fashion Brands To Follow

It’s not just the big names making noise in the fashion world these days – there are countless small brands shaking things up too. When we asked our Instagram following to recommend their favourites, we were inundated with responses, so here are just a few of the female-founded independents you should have on your radar…
By
Save To My Favourites

BEST FOR JEWELLERY:

Attona

Attona Jewellery puts a modern spin on classic elegance, designing pieces for those who value timeless style but want a bit of contemporary flair. Striking the right balance between chunky and wearable, the rings, necklaces and earrings are versatile and stackable – and there’s a good mix of both silver and gold on offer. 

Visit SHOPATTONA.COM & follow @ATTONA_OFFICIAL

BEST FOR MINIMALISTS:

KADE

KADE is a contemporary womenswear brand rooted in contemporary tailoring and timeless design. Created for style-conscious women, the collections blend minimalism with innovation to offer versatile, design-led staples that embrace modern femininity. With a focus on slow fashion, each piece balances luxury with everyday accessibility – and many are interchangeable, having been designed to adapt through seasons and time.

Visit KADEWOMEN.CO.UK & follow @KADEWOMEN

BEST FOR 90S STYLE:

Susamusa

Susamusa is a London-based fashion brand founded by Asal Tehrani. Starting life as a Depop shop, it quickly evolved into a full-grown label, which is now known for its 90s-inspired silhouettes, sustainable practices and wearable designs. Using vintage and deadstock fabrics, Susamusa champions slow fashion – A-list fans include Bella Hadid and Kendall Jenner.

Visit SUSAMUSA.COM & follow @SUSAMUSALONDON

BEST FOR EVENINGWEAR:

Worme

Founded by Hannah and Melissa Collett, Worme draws its inspiration from the sisters’ London upbringing, summers spent in Spain and their mother's 1970s eveningwear collection. That explains why they started with silk separates and bias-cut dresses that transition well from beach to city. The versatile pieces then gained international attention, which led to the brand's official launch in 2018.

Visit WORME.CO.UK & follow @WORME__

BEST FOR BAGS:

Isla de Gar

Isla de Gar blends organic forms with a low-waste, slow-fashion ethos to create sculptural, tactile bags that are handmade to order in London. Each piece is signed by its maker – a mark of the care and craftsmanship behind it. The brand also champions individuality, longevity and thoughtful design, proving that slow fashion is always worth the wait.

Visit ISLADEGAR.COM & follow @ISLADEGAR

BEST FOR SWIMWEAR:

Capala

Capala is a resortwear brand that designs pieces to flatter your body and help you stand out with confidence. Everything is one of a kind, with no two garments alike, and there’s a range of daring bikinis and more modest one-pieces available. Despite prioritising affordability, the brand never compromises on quality. 

Visit CAPALASWIM.CO.UK & follow @CAPALASWIM

BEST FOR CO-ORDS:

Life Of Ease

Life Of Ease started life during the 2020 lockdown, aiming to design the perfect tracksuit for at-home lounging. While the collection has since grown, the focus on simplicity and comfort has stayed the course. Today, the pieces are easy to wear and live in – if matching sets are your thing, you’re in the right place.

Visit LIFEOFEASELONDON.COM & follow @LIFEOFEASE

BEST FOR ATHLEISURE:

LENY

LENY is for women who move between city life and quiet moments, work and wellness. The teams create versatile clothing that empowers and adapts to every aspect of life, and everything revolves around sustainability, including mindful materials and small-scale production. The latest drops encompass a sports-luxe vibe – perfect for fans of Sporty & Rich.

Visit LENYCLO.COM & follow @LENY_CLO

BEST FOR ACCESSORIES:

Hayley McSporran

Hayley McSporran is an independent design studio based in Glasgow that makes practical yet fashion-forward bags and accessories. Guided by the ethos of ‘buy less, wear more’, each collection focuses on quality, functionality and longevity. Designed for layering and ease, the pieces are intended to complement any capsule wardrobe and transcend seasonal trends.

Visit HAYLEYMCSPORRAN.COM & follow @HAYLEYMCSPORRAN

BEST FOR SUSTAINABILITY:

Silla

With a name translating from Sanskrit as “the values and ethics you stand for”, Silla offers curated, trend-led pieces that are as unique as they are sustainable. Bringing together brands from around the world, each one reflects its commitment to responsibility and slow fashion. Vetted names need to meet a certain set of criteria to feature on the site, so you can be sure you’re making a conscious purchase.

Visit SILLAPARIS.COM & follow @SILLA.PARIS

BEST FOR BRAS:

Wear My Freedom

Wear My Freedom is on a mission to change the way you think about bras, especially in larger sizes. Designed for comfort and durability, its pieces are designed to be worn all day, by real women, not mannequins or supermodels. Forget uncomfortable wires or fabrics that sag within a couple of washes, these bras offer the same shape and support of a wired or bones bra with gently moulded cups and no extra padding.

Visit FREEDOM-UNDERWEAR.COM & follow @WEARMYFREEDOM

DISCLAIMER: We endeavour to always credit the correct original source of every image we use. If you think a credit may be incorrect, please contact us at info@sheerluxe.com.