What’s New In Fashion Right Now
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THE FACE:
Victoria Beckham SS26 Eyewear Campaign
For the first time, Victoria Beckham is stepping in front of the camera as the face of her SS26 eyewear campaign. Shot by photographers Mert & Marcus, the images capture the brand’s signature balance of confidence and ease, celebrating modern luxury through individuality and self-expression.
Visit VICTORIABECKHAM.COM
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THE COLLAB:
Birkenstock x Danielle Frankel
Birkenstock has teamed up with New York City-based bridal house Danielle Frankel to unveil a limited-edition collection. Featuring six styles reworked in new fabrics, materials and with elevated details inspired by the bridal designer’s aesthetic, the collection proves comfort and style can coexist.
THE LINGERIE:
Maison SL
Notting Hill-based lingerie and swimwear boutique Maison SL has launched its debut lingerie line. Offering a refined take on everyday essentials, the collection prioritises exceptional fit, comfort and modern femininity, featuring timeless silhouettes crafted from premium fabrics – including Italian tulle, eco-friendly micro modal, soft jersey and organic cotton.
Visit MAISONSL.COM
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THE PERFORMANCE LINE:
NikeSKIMS
NikeSKIMS has released its first head-to-toe system of dress with the Spring ’26 Collection. Spanning footwear, apparel and accessories, the offering is inspired by the modern ballerina – balancing grace in motion with strength in form. Designed to hug every curve, the collection reimagines performance silhouettes across five apparel lines, introducing the NikeSKIMS Rift Satin alongside refreshed accessories.
Visit NIKE.COM
THE RENTAL SERVICE:
By Rotation x Uber
By Rotation has teamed up with Uber to launch a new 60-Minute Wardrobe service, allowing anyone to rent items and have them delivered in under an hour. Spotlighting bulky, high-value, one-off pieces – from ski wear to occasion looks – the partnership unlocks instant access to 150,000+ items with no warehousing required.
Visit BYROTATION.COM
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THE VALENTINE’S CAMPAIGN:
Calvin Klein
Calvin Klein has launched its Valentine’s Day campaign with Tell Me Lies stars Grace Van Patten and Jackson White showcasing the brand’s limited-edition underwear and lounge capsule. Captured in intimate, at-home moments, the real-life couple embodies the quiet comfort of being together in their Calvins. Soft new colourways and limited-edition prints refresh ranges like the Icon Cotton Stretch and Icon Cotton Modal.
Visit CALVINKLEIN.CO.UK
THE FINE JEWELLERY:
Heaven Mayhem
Heaven Mayhem has dropped fine jewellery collection – Frame. The 20-piece line-up includes earrings, bracelets, necklaces and cuffs, crafted from sterling silver and 14K gold vermeil, each finished with white moissanite gemstones. Reflecting the brand’s elevated yet wearable ethos, the pieces are designed to be worn every day, and treated as future heirlooms.
Visit HEAVENMAYHEM.COM
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THE SPRING COLLECTION:
Hunza G
Looking ahead to brighter days, Hunza G’s spring collection, Dendera, has landed. Named after the ancient Egyptian temple dedicated to Hathor, goddess of beauty, the collection captures a sense of softness, stillness and sun-drenched ease. Fronted by British sprint star Imani-Lara Lansiquot, the campaign introduces two new colourways in the brand’s iconic crinkle fabric: Metallic Ice Blue – cool and fluid with a subtle silvery sheen – and Butter, a softly sun-warmed yellow.
Visit HUNZAG.COM
THE DENIM RANGE:
Serena Bute
Serena Bute has launched denim for the first time as part of its SS26 collection. Silhouettes like the Wide Leg and Barrel Leg are designed with softly structured shapes and a sun-washed finish that balance ease with a clean, confident line. Available in Dark and Light Blue and in sizes XS-XL, each pair is crafted in London at Blackhorse Lane Atelier in Walthamstow.
Visit SERENABUTELONDON.COM
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