3 Cool Fashion Brands To Have On Your Radar
STUDIO AR
If you’re already a fan of ARMA, its sister label STUDIO AR is another name worth knowing. Founded by the family behind the leather specialist, the brand brings the same commitment to quality and craftsmanship to a collection of feminine, contemporary wardrobe staples. Expect hero jackets, plenty of faux fur details and easy-to-wear pieces that strike the balance between polished and effortless.
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Maison Essentiele
Founded by Olivia Koennecke, the brand started out in sleepwear before expanding into ready-to-wear in 2024. Inspired by vintage lingerie and effortless European style, the collections strike the perfect balance between sensual and understated – think elevated everyday pieces with a distinctly after-dark feel. With a focus on silky separates and lace details, it’s a great place to find pieces that feel both effortless and a little bit special.
Visit MAISONESSENTIELE.COM
Ossou
Ossou is a contemporary womenswear label putting a fresh spin on wardrobe classics. With a focus on longevity, quality fabrics and considered design, the brand is all about familiar pieces reimagined with an unexpected twist – whether that’s a sculptural silhouette, an exaggerated collar or clever tailoring. Denim is a particular strength, with modern cuts and cool washes sitting alongside shirts, statement jackets, elevated knitwear and outerwear. Look out for the belted Cinch shirt, leather-collar Sweep jacket and sculptural denim styles. The overall aesthetic is understated but distinctive – the kind of pieces that make everyday dressing feel that little bit more interesting.
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