Fashion Girls Are Obsessed With These Cool Brands
Fashion Girls Are Obsessed With These Cool Brands
Fashion Girls Are Obsessed With These Cool Brands
Fashion Girls Are Obsessed With These Cool Brands
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Fashion Girls Are Obsessed With These Cool Brands

The best fashion discoveries are often the labels you won’t find on every other person. From independent designers to under-the-radar names worth getting to know, we asked a handful of industry insiders to share the brands on their radar – and the standout pieces to know from each.
Image: @ssstein_design

All products on this page have been selected by our editorial team, however we may make commission on some products.

Rabea Schif

I’m obsessed with Nine Minutes. It has that vintage 80s, YSL feel I love, with strong silhouettes, standout outerwear and wardrobe staples that still make an impact. I also like the inclusion of eco-leather and faux fur, which feels relevant to the way I shop now, while the price point is spot on. With purple being such a key colour this season, the Virgo leather jacket is at the top of my list. I’m also eyeing up the shearling styles for colder days, as well as the cape, which has a luxe feel without being too dressy. It’s definitely a brand to watch.

Follow @RABEASCHIF

Holly Scott Lidgett

I love SSSTEIN’s sensibility: a minimalist approach with maximalist proportions. The pieces are cut with clean, tailored lines, while the overall silhouette is still pronounced. It’s effortless but quietly confident, which is the best combination.

Follow @HOLLYSCOTTLIDGETT

Alex Steinherr

I’m always drawn to brands that make everyday dressing feel effortless and ARTEOF has really caught my eye. It takes the idea of athleisure and makes it feel far more refined, with beautifully considered staples that work just as well outside the gym. I particularly like the emphasis on natural fabrics, from cotton and wool to silk and cashmere. Everything feels modern, minimal and incredibly wearable, which is exactly what I look for in clothes.

Follow @ALEXSTEINHERR

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