Where To Find The Best South-Asian Occasion Wear
ETHNC
ETHNC is a great option if you’re looking for something suitable for religious ceremonies or occasions where a more understated look is appropriate. The brand draws inspiration from traditional Pakistani style – think relaxed silhouettes, easy-to-wear separates and elevated printed cotton. As well as offering online next day delivery, ETHNC can also be found at London’s Westfield shopping centre in Stratford.
Visit ETHNC.COM
Aashni + Co
Aashni + Co brings together some of the biggest names in Indian fashion, from established couture houses to newer designers, across bridal, occasion wear, ready-to-wear and accessories. Its Notting Hill location makes it particularly useful for London shoppers, with private consultations available for those looking for something special.
Visit AASHNIANDCO.COM
By Kaanji
For something simpler and less traditional, By Kaanji puts a contemporary spin on South Asian fashion. The edit combines oversized silhouettes with unexpected fabrics, such as organza in place of more traditional cottons. It’s a good place to go when you want something understated but still distinctive.
Visit KAANJJ.COM
Lilly’s Boutique
Lilly’s Boutique is great for discovering new and emerging designer names. With a contemporary feel, the edit offers plenty of new arrivals and statement pieces. Expect an impressive selection of heavily embellished lehengas, intricate embroidery and luxe fabrics such as silk, velvet and organza. With designers like Asim Jofa featuring across the collection, you’re guaranteed to find glamorous, detail-led pieces that balance traditional craftsmanship with a contemporary feel.
Visit LILLYSBOUTIQUELONDON.COM
By Rotation
One of the UK’s more popular fashion rental platforms, By Rotation also offers a range of Eastern and South Asian styles. Its simple peer-to-peer concept means you can rent rather than buy, making designer pieces considerably more accessible – particularly handy when wedding season rolls around.
Visit BYROTATION.COM
Circular Threads
Circular Threads specialises in pre-loved South Asian fashion, offering occasion wear at more accessible price points. The edit is particularly useful for finding understated pieces for day events, pre-wedding celebrations and the quieter moments in a wedding calendar. The more accessible pricing also makes it easier to build out a few different looks across the season, rather than committing to one investment piece.
Visit CIRCULAR-THREADS.COM
Estiee
Estiee combines an extensive designer edit with a personal shopping experience, bringing together names such as Anita Dongre, Tarun Tahiliani, Ridhi Mehra, Seema Gujral and Mahima Mahajan across bridal, couture, prêt-à-porter and jewellery. The team keeps you supported throughout the process with WhatsApp assistance, making it easy to ask questions and discuss sizing for a seamless experience.
Visit ESTIEE.COM
The Borrowed
The Borrowed offers a smarter way to access South Asian luxury: rent it rather than buy it. The online platform has a curated selection of elevated designer occasion wear, making it possible to find something truly special without the investment of purchasing it outright. When busy wedding calendars call for multiple outfits, it’s the perfect platform to refresh your wardrobe without repeating the same look. Alongside traditional pieces, the edit also includes modern separates such as capes and wide-leg trousers that can be swapped, mixed and matched, giving you more flexibility to create a different look every time.
Visit THE-BORROWED.COM
BIBI London
BIBI London is a go-to for high-profile, elevated Indian designerwear, with one of the largest edits of designer pieces under one roof. From statement lehengas and luxurious saris to bespoke bridalwear, the focus is very much on glamorous, occasion-ready dressing – making it a strong choice when you want to make a statement.
Visit BIBILONDON.COM
Pernia’s Pop-Up Shop
With an impressive roster of India’s leading designers all at one luxury destination, Pernia’s Pop-Up is a great starting point if you’re not sure where to look. The London studio offers a more personal guided experience, with appointments, in-house styling and bridal consultations available – ideal if you want expert guidance rather than simply browsing online.
Visit PERNIASPOPUPSHOP.COM
MNR
MNR offers a fresh take on occasion wear, moving away from the heavily embellished styles often associated with traditional South Asian fashion. The label plays with unexpected fabric combinations, vibrant colour palettes and classic silhouettes, creating pieces that feel contemporary without losing their cultural influence. Rather than relying on intricate embroidery, MNR lets bold colour, texture and considered fabric choices take centre stage, offering a more distinctive approach to modern occasion dressing.
Visit MOHSINNAVEEDRANJHA.COM
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