Our Favourite Tastemakers Share Their Latest Brand Discoveries
Our Favourite Tastemakers Share Their Latest Brand Discoveries
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Our Favourite Tastemakers Share Their Latest Brand Discoveries

The best brand discoveries often come from the people whose style we trust. From under-the-radar labels to emerging names worth knowing, we asked some of our favourite tastemakers to share the names currently on their radar…
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Image: AGREEG; The Room Antwerp; Atelier Ninety Five

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Atelier Ninety Five

Felicity Bird

Atelier Ninety Five is my go-to for really strong tailoring and oversized cuts. The proportions are spot on and the outerwear is especially good – pieces like the funnel-neck trench feel dramatic but are still true wardrobe staples. Everything looks incredibly chic and really premium; the cut, the fabric and the finish are all so well done.

Follow @FELICITYMBIRD

AGREEG

Charlotte Sanders

AGREEG is a brand I discovered a year or so ago when I followed the founder, Armina Grigoryan, on Instagram and very quickly became a fan of all the carefully tailored pieces. They strike the perfect balance between elegant, timeless and cool.

Follow @CHARLOTTEEMILYSANDERS

The Room Antwerp

Alex Steinherr

What I love about The Room Antwerp is how effortless everything feels. The pieces are on trend but never try too hard – just easy, throw-on and instantly right. The checked shirts and oversized striped tees are the kind of staples you reach for on repeat, and the denim fits properly, not just in theory. It has that cool-girl energy without any intimidation. This woman is chic, but she’s also your best mate who lends you her shirt and tells you it looks better on you anyway.

Follow @ALEXSTEINHERR

Diana Milkanova

Hollie Hobin

Thanks to her limited-edition collections which are crafted from premium fabrics, designer Diana Milkanova really stands out to me. Expect sharp tailoring to sit alongside relaxed silhouettes that feel effortlessly modern. Each collection feels carefully curated and intentional, with pieces that strike that perfect balance between statement and everyday.

Follow @HOLLIEHOBIN

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