Reem’s Edit: 5 Brands To Know For Summer
REEM'S CHOICES ARE POWERED BY SL & SLME TEAM
Cult Gaia
Cult Gaia is for the girls who like their fashion with a little drama. From iconic, sculptural bags to effortlessly striking dresses, every piece is designed to make a statement. Founded by Jasmin Larian Hekmat, the brand is rooted in the idea of fashion as art – wearable, collectable, unforgettable. Inspired by nature and infused with bold, feminine energy, Cult Gaia pieces don’t just blend in – they stand out, in the best possible way.
Visit CULTGAIA.COM
/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F05%2Farakii-short-sleeve-jumpsuit.jpg?itok=LQjWUGKv)
Arakii
Arakii is exactly the kind of brand I’m always on the lookout for – minimalist at first glance, but with clever, elevated details that make you look twice. Founded by Swedish creative Hanna Schönberg, it’s all about refined staples with a twist: sharp tailoring, unexpected silhouettes and that quiet confidence Scandi brands do so well. Every piece feels intentional, wearable and cool.
Visit ARAKII.COM
Bouguessa
Founded by Faiza Bouguessa in Dubai, this is the label I turn to when I want something that feels polished but not fussy, directional but still timeless. Its designs focus on clean lines, bold silhouettes and a subtle yet striking drama that makes dressing feel instinctive, not overthought. For lovers of structure with a twist, Bouguessa is a quietly brilliant brand you’ll return to season after season.
Visit BOUGUESSA.COM
/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F05%2Fnew-arrivals-cass-in-sable-dafrique.jpg?itok=HRNQEamz)
The New Arrivals İlkyaz Özel
If there’s one brand that’s nailing sultry sophistication this season, it’s The New Arrivals. Founded by Turkish designer İlkyaz Özel, the label is all about understated glamour – think slinky silhouettes, rich fabrics and pieces that make instant impact. What I love most is the balance it strikes: timeless shapes with just the right amount of sex appeal. Whether it’s a fluid satin slip or an off-the-shoulder moment, every piece channels that confident, quietly powerful energy İlkyaz champions.
Visit NEWARRIVALS.CO
Deme By Gabriella
Deme is one of those brands that just knows how to flatter the female form. Founded by Gabriella Demetriades in 2012, it’s all about clean lines, sensual silhouettes, and that perfect blend of elegance and ease. Each piece is made to make you look – and feel – incredible. I love how Gabriella plays with bold colour and modern cuts to create something effortlessly striking. Whether you’re dressing for a special occasion or just want to elevate the everyday, Deme delivers polished, sexy and unapologetically feminine pieces.
Visit DEMEBYGABRIELLA.COM
DISCLAIMER: We endeavour to always credit the correct original source of every image we use. If you think a credit may be incorrect, please contact us at info@sheerluxe.com.
