SL’s Top Fashion Brands Of 2021

From under-the-radar names to established labels, there are certain brands which have got it so right this year. Here are the ones we’ve loved watching in 2021.

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Few brands have created as many cult pieces in one year as Totême – from the striped rollneck that inspired countless replicas, to the shearling jacket seen on every fashion girl out there, it’s fair to say 2021 has been a big one for the US label. We’re excited to see where it goes in 2022. 



Spanish label Babaa creates, in its own words, ‘wear forever’ knitwear made with natural materials from local farmers, artisans and shepherds. The brand’s jaw-skimming turtlenecks are a standout and come in multiple colours, from neutrals to cheerful pastels.



Founded in 2016, Berlin-based Agneel’s unfussy handbags bridge the gap between style and functionality. Whether it’s an everyday crossbody or a tote large enough to carry a laptop, there’s something to cater to every need – the brand’s 12 key styles each come in a variety of colours that won’t break the bank.


Novo London creates timeless wardrobe essentials made from premium fabrics that stand the test of time. From basic tees to knitwear, you’ll be hard pressed to find better quality elsewhere at this price.



If you’re a fan of Totême or The Frankie Shop, you’ll love Marcéla London’s effortlessly cool, minimalist approach. Oversized silhouettes are a core part of the collection and, while outerwear is where the brand really shines, its knitwear and tailored trousers are also worth a look.

The Curated

Focusing mainly on outerwear and cashmere knits, The Curated is known for its luxurious pieces – yes, the price tags make it an investment, but it’s not eye-watering. Expect to pay around £450 for a long wool coat, while a classic cashmere jumper will set you back around £240.



There are countless Instagram brands out there these days, but Sundarbay’s approach is about more than producing pieces that look great in photos. From vegan leather to tailoring, everything is of the highest quality and promises to work hard in your wardrobe for years to come.


Celine’s chic new flagship store opened on Bond Street at the end of November, giving fans of the exclusive brand the chance to see and feel the pieces in person. Its bags remain some of the most coveted and if you’re looking for a way to elevate your wardrobe without breaking the bank, one of its Triomphe belts will make a great addition to trousers, jeans, or over a blazer.  


Gia Borghini

Formerly known as Gia Couture, Gia Borghini has established itself as the footwear brand to know, thanks to successful collaborations with both Pernille Teisbaek and Rosie Huntington-Whiteley. Its contemporary approach to shoe design has earned it a legion of fans, and the sell-out Perni boot was one of this year’s hottest items.


If you’re a long-time SheerLuxe reader, it won’t come as much of a surprise to hear that SEA is among some of our favourite brands. Its feminine, whimsical designs continue to rank high on the SL fashion team’s wish lists, be it the ruffled knits or the brand’s trademark patchwork coats. 


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