Trend Report: White
All products on this page have been selected by our editorial team, however we may make commission on some products.
Where It Started
Long before it became the summer uniform of the style set, white carried centuries of symbolism – from purity and privilege to rebellion and refinement. In the 18th century, Marie Antoinette famously posed in a soft white cotton dress, scandalously casual for royalty at the time but a game-changer in making simplicity chic. By the 20th century, white had shed its formal roots and entered everyday wardrobes – from crisp shirts to minimalist silhouettes worn by fashion icons like Audrey Hepburn and Calvin Klein muses. Today, it’s the ultimate blank canvas – modern, effortless and quietly powerful.
On The Runway
On the SS25 runways, white made a powerful statement. At Bottega, head-to-toe white nodded to quiet luxury, while Jacquemus delivered sun-bleached romance with breezy layers and sheer cotton fabrics. Elsewhere, Prada, Valentino and The Row all leaned into the power of pared-back palettes, proving that white is the season’s most impactful neutral.
/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2025%2F05%2Ffb-new.jpg?itok=LOujcdWi)
How To Wear It Now
When it comes to wearing white for SS25, it’s all about ease with a polished edge – think effortless linen suits that blur the line between tailoring and holiday dressing, billowing white maxi skirts paired with sleek tanks, and the return of the white shirt – styled oversized or tucked into denim. White dresses, from minimalist slips to puff-sleeved cotton styles, remain a hero piece for summer. Keep the look fresh with raffia accessories or add contrast with black to give your looks a modern, directional twist.
SHOP THE PRODUCT EDIT
Inspiration credits: @MISSJAMIEFIRTH | @CLAIREROSE | @CHERIFAAKILI | @TINVCB
DISCLAIMER: We endeavour to always credit the correct original source of every image we use. If you think a credit may be incorrect, please contact us at info@sheerluxe.com.
