What You Need To Know About The ‘Quiet Luxury’ Revolution
What You Need To Know About The ‘Quiet Luxury’ Revolution

What You Need To Know About The ‘Quiet Luxury’ Revolution

When it comes to fashion trends, it’s fair to say maximalism is still thriving, with lots of bold colours and plenty of flashy logos dominating the runways. At yet, at the same time, brands like The Row and Totême have contributed to the dawn of ‘quiet luxury’. To fill you in on this new movement, we’ve broken it down – from the brands doing it best to how to get the look…
By Sapna Rao

All products on this page have been selected by our editorial team, however we may make commission on some products.

The Background

There’s a clue in the name, but the trend isn’t exclusive to higher-priced designer items. Instead, it’s more about a style aesthetic defined by classic, chic and staple-looking pieces. It focuses on a refined and luxurious finish that remains effortless but still elegant – you might have heard others refer to it as ‘elite minimalism’. Shying away from bold logos and monogrammed prints, it lets craftsmanship and fabrication take centre stage, with the emphasis on tailoring and texture instead of branding.

It’s more about a STYLE AESTHETIC DEFINED BY CLASSIC, chic and staple-looking pieces.


The Brands & The Aesthetic

Accessories are a significant point of reference in the quiet luxury movement. Where previously a noticeable Gucci or Celine logo belt was a nod to luxury, those embracing the quiet luxury aesthetic tend to opt for something more unassuming – for example, a piece from modern belt brand Taljé. However, that’s not to say you can’t add interest or give your looks a more aspirational feel – just look at leather goods brand Déhanche. Similarly, smaller bag brands from Mārīcī to Cordera are thriving in this space.

At the expensive end of the spectrum, the trend is executed best by Khaite, The Row, Victoria Beckham and Totême. Oversized maxi coats and cashmere basics are top of the list thanks to brands like Loro Piana, which is known for being the home of prestigious vicuña wool. Unassuming to the naked eye, these pieces focus on quality. However, you can get the look by turning to the high street – all you have to do is look for great cuts and good-quality fabrics. Try Massimo Dutti, COS and ARKET to find something that fits the mould.



Fashion. Beauty. Culture. Life. Home
Delivered to your inbox, daily