Under-The-Radar Swim Brands To Know

We can’t fault the high street for swimwear, but if you’re after something your friends won’t be wearing, you need to look further afield. Not sure where to go? We’ve rounded up our nine favourite under-the-radar brands for a holiday look with a difference…


Arabella London

Forget buying swimwear just for the beach; vintage-inspired Arabella London puts versatility at the forefront of its designs, creating pieces that bridge the gap between swim and ready-to-wear. The signature convex curve and seamless edges set the brand apart – & Finally’s Anna Vitiello is a fan.

Visit ArabellaLondon.co.uk



Influenced by a childhood spent by the sea at Sydney’s Fairy Bower, the duo behind the luxe Brit swimwear label source fabrics and design inspo from Italy and France (the doyennes of swimwear), using ethical and sustainable components to discourage waste. Style with a conscience? Sounds like a winner.

Visit BowerSwimwear.com


Cossie & Co

Cossie & Co takes the fuss out of swimwear shopping – we love their slick one-pieces with trend-led details (cut outs, low back and bow styles add interest). A capsule collection of block colour pieces, you can revamp your beach wardrobe with just this one brand.

Visit CossieAndCo.com


Love Stories Intimates

We all know Scandis do it better, and Love Stories is a classic example. The brand is, in its own words, ‘sexy but not sex’, meaning flirty frilled bikinis, tie-front one pieces and cold shoulder designs have seductive beach appeal without tipping into too-revealing territory. Shop online or visit the Spitalfields store.

Visit LoveStoriesIntimates.com


Made by Dawn

Responsible for putting crochet swimwear on the map, Made by Dawn has transitioned into more grown-up offerings this season; think asymmetric frilled designs, high-neck ruffle pieces and flattering high-waisted styles. Consider these glamorous investment pieces with a difference.

Visit MadeByDawn.com


Marble Swim

The new launch from Marble Swim, Ocean to Ocean, is created from 78% recycled fishing nets and plastic waste, with 10% of all profits going to charity Healthy Seas. We love the candy-striped design and unfussy, sporty fits – plus, it’s all for a good cause.

Visit MarbleSwimwear.com


Pistol Panties

Ignore the name – Pistol Panties is a need-to-know brand for fun, frivolous printed swimsuits. From leopard print to florals, geometric designs to shell patterns, their flattering high-cut fit and bold colour have wearable appeal.

Visit PistolPanties.com


Three Graces London

Three Graces may be synonymous with ethereal, floaty summer dresses, but its newly launched swimwear collection is also well worth knowing. Signature block colours are to be expected, but there’s an unexpected pop of bright yellow in the mix – low back fits and high-waisted bikinis are our flattering heroes.

Visit ThreeGracesLondon.com



Channel French girl style in Breton stripes, pared-back black designs and bright red offerings from Yse. The brand’s lookbook provides the perfect inspo for pulling off its pieces – layer with oversized boyfriend shirts for lazy European summers.

Visit YseLingerie.com

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