What’s New In Fashion Right Now
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THE EDIT: ARKET x Penny Martin
ARKET has collaborated with Penny Martin, editor of The Gentlewoman magazine, on a capsule collection of womenswear. Reflecting the balance and duality of modern life, each piece is crafted with luxurious materials such as wool, cashmere, leather and silk. The collection includes both original designs and Penny’s favourite selections from ARKET’s AW24 collection.
Visit ARKET.COM
THE COLLECTION: H&M AW24
Launching on 12th September, H&M’s latest collection is full of rich tones, design-focused silhouettes and intriguing details. The AW24 campaign features Charli XCX and Lila Moss, plus an array of musicians, models and cultural leaders. Look for embellished knits, voluminous sheer dresses and ruffled blouses to update your wardrobe for the season ahead.
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THE LAUNCH: Savage X Fenty At Selfridges
Savage X Fenty – Rihanna’s intimates, loungewear and sportswear brand – is opening a space in the Oxford Street outpost of Selfridges. At the brand’s first physical location outside the US, shoppers will be able to browse core collections such as Soft N’ Savage, Savage Not Sorry, Mod Poppy, Romantic Corded Lace and Sheer X. Bra sizes range from 32A to 42D with underwear and lingerie sizes from XS to 4X. Prices start at £15.
Visit SELFRIDGES.COM
THE PLATFORM: SAVOIR.
SAVOIR. is the brainchild of fashion buyer Jenny Sprei, who is channelling her experience at Selfridges, Liberty and NET-A-PORTER into the fashion platform. Launching on 6th September, it has a meticulously curated selection of brands sourced everywhere from Turkey to Tokyo, Ghana to Australia.
Visit SAVOIR.SHOP
THE FLAGSHIP: Whistles
Whistles is opening a flagship store in Covent Garden on 12th September. As well as must-have pieces from the AW24 collections, shoppers will be able to explore all of Whistles' lines, including Whistles Wedding, Petites and Limited Edition, with sizes ranging from UK4 to 20. Additionally, the store will offer an exclusive range of items from Hai, Rains, Isle of Eden and Sahar by Modest Mira.
Visit WHISTLES.COM
THE SHOW: eBay Pre-Loved
To mark the start of London Fashion Week, eBay will launch its first shoppable runway show on 12th September at 6pm. Expect pre-loved looks from iconic designers such as Khaite, Off-White, Christopher Kane and Simone Rocha. Shoppers can tune in to watch the ‘Endless Runway’ exclusively on eBay Live – eBay's live shopping platform accessible via the eBay app. Other pre-owned pieces will drop every day of London Fashion Week (12th-17th September).
Visit EBAY.CO.UK
THE CAMPAIGN: ba&sh New Beginnings
Georgia May Jagger is the face of ba&sh's New Beginnings campaign. Shot by fashion photographer Sean Thomas, the collection includes the June bag in a new tote size. Made from a soft leather fresh from the brand's Italian workshops, the bag is available in a palette of autumnal colours (black, burgundy, khaki, chocolate and cognac) as well as light denim and leopard-print leather.
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