Editor's Letter: September

Dear readers,

I don’t want this to be a cliché September’s editor’s letter. I’ll avoid stereotypical references to sharpened pencils, new blazers, autumn leaves and a chill in the air, largely because you don’t need the reminder from me – as SheerLuxe’s newsletter has landed in your inbox over the past week or so, lashings of burgundy, suede, leather and – naturally – new stationary will have given you all the reminders you need that a new season is upon us.

Long time readers will know this is my favourite time of the year. Forget cold, mean January – September is the real start of the calendar, with endless new projects that have lain dormant in the summer taking flight, as well as the beginning of the countdown to Christmas (an advent calendar special of the SheerLuxe Show is, of course, coming your way in the next few weeks). We know how many of you have loved having access to our team throughout the years, so not only does today mark a new ‘term’, but it is also the kick-off to Vlogtember – a somewhat clunky name to describe our TikTok vlogs, dropping every evening for the entire month. Expect behind-the-scenes content from shoots, the office, guest stars and, naturally, plenty of beauty, fashion and laughs.

September is also fashion month and we’re excited to give you Fashion Week access in a way that feels unique to SL. Never mind the same old street style and FROW content you see elsewhere – we’re joining forces with TikTok once again to bring you the coolest characters and best outfit inspo. We’re also excited to be heading to Paris Fashion Week for the first time – from our packing list to where we’re sleeping, eating, drinking and shopping, we’ll be bringing you along for the ride. 

Speaking of travel, there’s a Rome city guide headed your way next week and – shameless plug – if you happened to miss my run down of my Montana to Utah road trip last week, the whole holiday is documented here. Back on the home front, Becky and I are excited to be hosting a dinner with SkinCeuticals to celebrate its latest launch – expect lots of glamorous content from our glittering list of guests – and we’re also joining forces with Longchamp for a fun night at the brand’s cool new London pop-up next week. There’ll also be a chance to win a styling session at H&M with Florence, as well as a live podcast with Michael Kors hosted by Nana and Polly, plus a pretty major moment helping one of the UK’s coolest and most loved faces launch a brand – watch this space.

If I can squeeze it in amongst all the newness, I’ll be doing some serious shopping – brown is dominating my brain space right now and from loafers to bags to socks to belts, I’m going full throttle on chocolate. The latest launch from restaurant behemoth JKS group, Ambassador’s Clubhouse, is top of my list to try this month, and I’m lining up a Netflix night to binge Nobody Wants This, Kristen Bell and Adam Brody’s new comedy about a non-Jew who falls for a rabbi, dropping on 26th September.

Happy new year ;)