The Vegan Supplement Brand Everyone’s Talking About
 The Vegan Supplement Brand Everyone’s Talking About

The Vegan Supplement Brand Everyone’s Talking About

Ever since it launched in 2019, Swedish vegan razor brand Estrid has taken the personal care market by storm. Known for its iconic sustainable hair removal tools, it’s also played a pivotal role in opening up the conversation around women’s health and body confidence. Now comes the launch of its sister brand, April, which offers plant-based supplement subscriptions formulated by doctors, nutritionists and herbalists. Here’s what you need to know…

Created in partnership with APRIL

It Brings Together Science & Nature

From vitamin C to magnesium and collagen – with so many different supplements on the market, knowing what’s right for you can be tricky. Plus, how do you know what really works, and what doesn’t? Created in tandem with an award-winning registered dietitian, forward-thinking medical herbalist and NHS medical doctor, April’s supplement range is backed by science, so you can rest assured it lives up to the claims.

Created in tandem with an AWARD-WINNING DIETITIAN, MEDICAL HERBALIST and NHS DOCTOR, the range is backed by science.

It Makes Getting Your Daily Dose Easy

Vitamin subscriptions are a great way to help you get into the habit of taking supplements every day, and April’s subscription model is a smart way to get your daily dose. Once you’ve chosen your supplement – whether it’s just the one, or all three (which have been formulated to be taken safely together) – you can buy them once, or opt to receive your supplements on an ongoing basis. It’s simple to pause, skip or cancel your subscription any time – there are no strings attached.

It's Sustainable

Like Estrid, sustainability is at the heart of April. If you sign up to a subscription, your refills come in compostable pouches so you can reuse your jar, and each delivery comes with free, climate-compensated shipping, too.

Whether You’re Looking For Support With Your Skin, A Helping Hand With Stress Or 360-Degree Wellbeing Support, The April Line Up Has You Covered...

Even if you eat a healthy diet, stress, exercise and city living can all take their toll, so it makes sense to top up with a multivitamin. Formulated with a unique combination of vitamins and minerals, April’s Multi-Me will supercharge energy levels, support the immune system and enhance cognitive function. Going one step further than your average multivitamin, this new-gen blend contains buzzy botanical ingredients like lion’s mane, an adaptogen believed to boost brain power, and evening primrose oil to promote optimal hormonal balance.

Multi-Me Vegan Multivitamin, £12.95 A Month | Available Here

There’s no disputing the fact that good skin starts from within, but not all skin supplements are created equal. Collagen supplements are typically derived from animal sources, but Glow Service only uses vegan ingredients to support your body’s own collagen production. It also contains copper to control pigmentation, selenium and zinc to contribute to healthy hair and nails and biotin to promote thicker, glossier hair.

Glow Service Vegan Collagen Supplement, £13.95 A Month | Available Here

Whether you struggle with stress and anxiety or just find it tricky to wind down in the evening, this soothing formula is one to have on your radar. Inside, you’ll find nervous system-nourishing ashwagandha, chamomile and lavender as well as magnesium, a natural muscle relaxant. Just two capsules a day is all you need.

Club Calm Vegan Supplement With Magnesium, £14.95 A Month | Available Here

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