From East London Startup To Dressing Gareth Southgate: The Making Of Percival

Today on SLMan Icons, we spend the day with Percival founder and creative director Chris Gove - the man quietly reshaping British menswear through sharp tailoring, clever storytelling and a very good sense of humour. From the brand’s Covent Garden store to its East London studio, Chris gives us a behind-the-scenes look at how Percival went from side hustle to one of the most recognisable names in contemporary menswear. Along the way, we meet some familiar faces, including Gareth Southgate and Wayne Bridge, hear the story behind those now-iconic England suits, and get an insight into the relationship between football, fashion and modern British style. Chris also opens up about building a brand from scratch, the realities of scaling a business, and why personality and community matter just as much as product. There’s shopping in Liberty, lunch in Soho, plenty of menswear chat and a closer look at the thinking behind Percival’s cult following. If you’ve ever wondered how a modern British brand cuts through today, this is one to watch.