SL Icons

In this episode of SheerLuxe SL Icons, Georgie Coleridge Cole spends 24 hours in New York with broadcaster, entrepreneur and beauty founder Zanna Roberts Rassi. Filmed in the whirlwind aftermath of the Met Gala, Georgie joins Zanna as she heads from the Rockefeller Center and the Today Show to the Baccarat Hotel and finally inside the creative headquarters of Milk Makeup – the cult beauty brand she co-founded with husband Mazdack Rassi. Along the way, Zanna shares her journey from Manchester to Manhattan, her early days at Marie Claire, her work alongside Joan Rivers on Fashion Police and what it really takes to build a global beauty business. Expect behind-the-scenes access to the Morning After show, candid Met Gala commentary, beauty tips from the Milk team and a glimpse inside one of New York’s coolest creative communities. Plus, Zanna reveals her favourite NYC hotspots, the products she swears by and why Milk Makeup is entering an exciting new era.

Today on SLMan Icons, we spend the day with Percival founder and creative director Chris Gove - the man quietly reshaping British menswear through sharp tailoring, clever storytelling and a very good sense of humour. From the brand’s Covent Garden store to its East London studio, Chris gives us a behind-the-scenes look at how Percival went from side hustle to one of the most recognisable names in contemporary menswear. Along the way, we meet some familiar faces, including Gareth Southgate and Wayne Bridge, hear the story behind those now-iconic England suits, and get an insight into the relationship between football, fashion and modern British style. Chris also opens up about building a brand from scratch, the realities of scaling a business, and why personality and community matter just as much as product. There’s shopping in Liberty, lunch in Soho, plenty of menswear chat and a closer look at the thinking behind Percival’s cult following. If you’ve ever wondered how a modern British brand cuts through today, this is one to watch.

Join us for our second episode of SL Icons with actress Emma Naomi, in partnership with No7. From hidden coffee spots and pottery classes to gallery hopping and script rehearsals, we spend the day exploring Emma’s favourite corners of London – and getting a real insight into life on and off set. Emma opens up about her journey into acting, from being an extra in ‘Harry Potter & The Deathly Hallows’ to starring in ‘Bridgerton’, as well as the realities of working in the industry, her creative rituals and how she prepares for a role. Along the way, we chat skincare in your 30s, the importance of SPF and the products she swears by from No7’s Future Renew range. Expect plenty of wholesome moments, honest conversations, theatre insights, ice-cream stops and friendship advice – plus, a peek inside Emma’s incredible acting journals.

In this episode of Leading Ladies, we spend a day with iconic shoe designer Jennifer Chamandi, stepping inside her world – from early-morning access at Harrods to her Mayfair atelier. Jennifer shares her journey from banking to building a globally recognised luxury brand, the story behind her patented Eye of the Needle design, and why craftsmanship, comfort and intention sit at the core of everything she creates. We dive into her latest collections and exclusives, meet the women who inspire and support her (including Little Moons founder Vivian Wong), and get rare insight into her creative process, bespoke fittings, celebrity moments and the milestones ahead as the brand approaches its 10-year anniversary.

Spend the day with TRIP co-founder Olivia Ferdi as SheerLuxe goes behind the scenes of one of the UK’s fastest-growing wellness brands. In this episode, Georgie heads to Notting Hill to join Olivia – entrepreneur, mother of two and the powerhouse behind the cult calm-enhancing drinks brand TRIP – for a full day in her life, from an early morning spin class at 1Rebel and Lime biking through Holland Park to office drop-ins, product tastings and a deep dive into life at TRIP HQ. We explore how TRIP went from a kitchen-table idea to a global brand stocked everywhere from M&S to Erewhon, covering flavour development, upcoming U.S. launches, its TikTok Shop strategy, celebrity partnerships (including Joe Jonas, Ashley Graham and Alessandra Ambrosio) and a third appearance on the Sunday Times 100 list of the UK’s fastest-growing companies. Along the way, Olivia opens up about building a business with her husband, balancing motherhood and entrepreneurship, why calm, functional drinks are redefining wellness and what it really takes to scale at speed while nurturing team culture and family life. The day ends at the Sunday Times 100 Awards at the British Museum, where Olivia reflects on celebrating wins, staying grounded and creating a legacy brand in the wellness space.

Spend an inspiring day with Abisola Omole – or @AbiMarvel on Instagram – the creative force behind marketing agency The Apartment, lifestyle brand Arva Stories and interior design firm Studio Arva. From cultural reflections at Japan House to fashion moments at Tory Burch and styling sessions at Varley, Abi shares how she built her multi-hyphenate career – from starting a blog to becoming a sought-after voice in fashion and interiors. Along the way, she talks plus-size fashion, personal styling and how her aesthetic is deeply rooted in her values and heritage. We end the day at her beautifully styled home, where she unboxes PR packages, walks us through her wardrobe and introduces us to her drinks brand.

In this episode of our Leading Ladies of London series, we spend the day with entrepreneur and jewellery designer Alona Shelemy. Things kick off with a tour of the By Alona offices, before everyone heads to Hatton Garden to meet the craftspeople the brand regularly works with. After that, we tag along to a collaboration meeting with Jo Malone London before meeting Alona’s husband, Simon Jablon, who also happens to be the CEO and creative director of Linda Farrow. Alona then meets up with content creator Nadia Philips, before the day wraps up with a meeting at breast cancer support charity Future Dreams.

For our first episode of Leading Ladies of London, we go behind the scenes with Fashion Editor & Stylist, Bay Garnett. Olivia Wayne joins Bay for a day in her life, which includes a photoshoot for the National Gallery, lunch with London’s style set and endless iconic fashion stories…