Leading Ladies

In this episode of our Leading Ladies of London series, we spend the day with entrepreneur and jewellery designer Alona Shelemy. Things kick off with a tour of the By Alona offices, before everyone heads to Hatton Garden to meet the craftspeople the brand regularly works with. After that, we tag along to a collaboration meeting with Jo Malone London before meeting Alona’s husband, Simon Jablon, who also happens to be the CEO and creative director of Linda Farrow. Alona then meets up with content creator Nadia Philips, before the day wraps up with a meeting at breast cancer support charity Future Dreams.

For our first episode of Leading Ladies of London, we go behind the scenes with Fashion Editor & Stylist, Bay Garnett. Olivia Wayne joins Bay for a day in her life, which includes a photoshoot for the National Gallery, lunch with London’s style set and endless iconic fashion stories…