The high street label has a legacy of teaming up with some of the biggest names in fashion, with past collaborators including Isabel Marant, Moschino and Alexander Wang. However the announcement that this year’s partner will be Giambattista Valli is as surprising as it is exciting; one of the most respected couture houses in the industry, it’s opulent eveningwear that typifies the designer, not the ready-to-wear we’ve come to expect from H&M’s collabs.
The best bit? Unlike most years, you don’t have to wait until the end of the year to shop the collection – a selection of pieces will be available online and in 12 UK stores tomorrow, Saturday 25th May, before the full collection launches on November 7th – we recommend marking your diaries now.
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