10 Viral TikTok Products That Are Really Worth It
BADgal Bounce Mascara
£27 | Benefit Cosmetics
Mascara hacks are everywhere on TikTok and this formula is at the centre of it all. With users testing everything from upside-down application to the ‘underpainting’ technique, this mascara is proving to be the ultimate tool for gravity-defying length and volume. The bottom line? If you want sky-high lashes, this is the one to buy.
Available at BENEFITCOSMETICS.COM
Glow Milk Luminous Blush
£10 | The Beauty Crop
BlushTok remains undefeated, and this luminous one is the latest must-have. Known for its blendable, buildable pigment and creamy formula, it’s the product giving everyone that post-Pilates, sun-kissed glow. Some say it’s a dupe for pricier options but, at this point, it’s a favourite in its own right.
Available at BEAUTYBAY.COM
Even Better Clinical™ Dark Spot Clearing Serum
£59 | Clinique
SkinTok is always on the hunt for the next miracle worker, and this dark spot serum has become a fast favourite. Designed to tackle hyperpigmentation and uneven tone – especially around the under-eyes – its ability to deliver visible results without irritation hasn’t gone unnoticed.
Available at SEPHORA.CO.UK
Balm Dotcom In 'Black Cherry'
£16 | Glossier
A fresh new formula means this internet-famous lip balm is back on everyone’s radar. The reformulated version ditches lanolin in favour of a vegan-friendly blend, while keeping that signature hydrating finish. The new ‘Black Cherry’ red is one of those suits-all shades that just works on everyone.
Available at GLOSSIER.COM
Hyaluronic Acid & Caffeine Eye Serum
£31.99 | L’Oréal
Eye creams are having a moment on TikTok, and this one is leading the charge. Full of 2.5% hyaluronic acid and caffeine, it promises to hydrate, depuff and smooth fine lines. Beauty creators are putting it to the test with dramatic before-and-afters, proving once again that the right eye serum can work wonders.
Available at BOOTS.COM
Peptide Lip Shape
£24 | Rhode
Hailey Bieber’s Rhode Beauty only launched lip liners a few weeks ago, but they’ve already taken over TikTok. The velvety, long-wearing formula makes overlining easy, and fans can’t get enough of 90s-inspired shades like ‘Twist’ and ‘Lean’. Pair it with a sheer gloss and you’ve got the signature Rhode lip look everyone wants.
Available at RHODESKIN.COM
Ginseng Essence Water
£15.50 | Beauty Of Joseon
This essence is being praised for its ability to hydrate, brighten and give people that ‘just had a facial’ glow. It’s a favourite among K-beauty fans, with glass skin experts declaring it an essential step in their morning routine.
Available at BOOTS.COM
Bio Collagen-Real Deep Mask
£14.90 | Biodance
K-beauty is always ahead of the curve and this deeply hydrating mask has recently been hailed as the ultimate glow-booster. Full of skin-repairing ingredients, it’s become a staple in #SelfCareSunday routines, with users raving about how soft and bouncy their skin feels after just one use.
Available at BOOTS.COM
Vanilla Sex Eau De Parfum
£290 | Tom Ford
Fragrance TikTok has anointed this the ‘ultimate cosy luxury scent’ – perfect for winter. With warm vanilla, saffron and mahogany notes, it’s giving expensive, mysterious main-character energy. If you’re looking to enter your ‘soft life’ era, this is the scent to match.
Available at SEPHORA.CO.UK
Growth Booster Serum
£8.50 (was £17) | L’Oréal Elvive
TikTok’s obsession with ‘bond-building’ haircare has made this one an unexpected sensation. Positioned as an affordable alternative to salon-favourite treatments, it promises to repair damage from heat, bleach and over-styling. Expect to see endless split-screen transformations proving just how well it works.
Available at BOOTS.COM
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