9 Beauty Brands You Didn’t Know You Could Shop At Boots
Created in partnership with boots
Huda Beauty
Known for its glamorous, Insta-ready aesthetic, Huda Kattan’s performance-led brand is one of our favourites when it comes to all-day staying power. From built-to-last liquid lipsticks to liner that stays put, Huda Beauty is great if you’re looking to switch up your usual look in favour of something more high-impact.
@HudaBeauty
@BeautyOfJoseon_Official
Beauty of Joseon
If you’re looking to hop on the K-beauty trend, make this affordable innovator your go-to. Beauty of Joseon blends traditional Hanbang – a branch of Korean skincare that champions herbal ingredients – with modern formulas to give your skin a fresh, glassy quality. A godsend for dehydrated types and almost everything costs under £20.
@PradaBeauty
Prada
One of the most hotly-anticipated launches in the last couple of years, Prada Beauty – as you might expect – is one to watch. From viral, celeb-approved lip balms to clever colour-correcting powders, the Italian fashion house has brought its signature offbeat charm to the beauty space.
Floral Street
Brainchild of beauty powerhouse Michelle Finney, independent British label Floral Street is determined to dispel the idea that quality fragrance should cost the earth. With sustainability at its core, the brand’s scents are powered by florals, but in a way that feels modern and vibrant. One of our favourites is Sweet Almond Blossom – a lovely, cosy gourmand for this time of year.
@FloralStreet
@WhoIsElijahParfum
Who Is Elijah
Female-founded Aussie label WHO IS ELIJAH has caught the attention of scent obsessives, and now it has dropped at Boots. Housed in minimalist, elegant packaging, its genderless scents are thoughtful and inspired – a welcome escape from the instantly-recognisable classics. If you’re not sure where to start, try NOMAD, heralded as the ‘little black dress of your fragrance wardrobe’.
@SkinAndMeHQ
Skin + Me
Skin + Me is best known for its bespoke, prescription-grade formulas, but it also has a select product range if you’re looking to pick up some hardworking staples. The line-up is simple yet effective, spanning everything from creamy cleansers and feather-light sunscreens to ceramide-rich moisturisers to boost your barrier.
Supergoop!
Summer may be over, but that’s no excuse to skimp on your daily SPF. Formulas have come on leaps and bounds in recent years and while Boots has plenty of quality sun-safe brands to choose from, Supergoop!’s range is one of the best out there. Try the Unseen Sunscreen – it layers seamlessly under make-up and doesn’t leave a white cast behind.
@Supergoop
@Laneige_EU
Laneige
K-beauty brand Laneige is best known for its hero lip masks, but there are so many other products that you need to know about. If you’re prone to dehydration, slot one of its gel-based moisturisers into your night-time routine. It floods the skin with moisture, making it feel quenched and dewy.
@SculptedByAimee
Sculpted By Aimee
Make-up artist Aimee Connolly is on a mission to make your routine simpler. If you’re not already familiar with Sculpted By Aimee, there are so many SL-approved gems in the range. Take the HydraTint for example – ideal for those who prefer a sheer wash of colour and a barely-there feel. Now that the brand is available at Boots, you can see the shades up-close and find your perfect match.
Shop all our favourite beauty brands, plus heaps more at Boots, everything is available for Click & Collect and on Klarna.
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