The Grown-Up Beauty Influencers You Need To Follow

The internet is saturated with beauty advice and make-up tutorials, but if you’re after something more in-depth and detailed, these nine experienced influencers will give you first-hand beauty knowledge with meaning. From the best anti-ageing buys to honest, up-front reviews, they’re keeping their content raw and real. Tap into the following channels now…

Alice Hart-Davis

The Platform: YouTube channel: Alice Hart-Davis, Author of The Tweakment’s Guide

Instagram: @alicehartdavis

Known for her serious skincare knowledge and expertise on cosmetic and aesthetic technology, Alice Hart-Davis is the person you can ask all your burning questions to on Botox, micro needling and fillers without feeling embarrassed. Interviewing some of the biggest experts and names, you can expect actual footage of Alice having treatments, as well as advice on products (notable skincare) that really works. If you’re considering treatments or injectables (or are just after advice for mature skin), following her is a no brainer.

Jewel Tones Beauty

The Platform:
Instagram: @atehjewel
As a beauty journalist with over 14 years’ experience, Ateh Jewel brings a wealth of knowledge to her site Jewel Tones Beauty. From make-up inspiration for deeper skin tones and textured hair to a sneak peek at some of the latest industry launches, there’s something for everyone to enjoy, as well as regular, in-depth interviews with industry pros for the most succinct advice.

Ronke Adeyemi

The Platform:
Instagram: @brownbeautytalk
Edited by Ronke Adeyemi, this popular site is jam packed with masterclass videos, exclusive interviews, extensive product reviews and make-up inspiration for various skin tones. Little wonder it’s fast become a go-to beauty destination for product junkies and beauty novices alike. Their beautiful Instagram (@brownbeautytalk) is hugely popular too, thanks to their powerful imagery and celebration of inclusivity. 

Caroline Barnes

The Platform: YouTube channel: Speed Beauty
Instagram: @carolinebarnesmakeup
Caroline has been in the industry for years, painting the faces of A-listers like Olivia Coleman and Rosie Huntington-Whiteley regularly. In short, what Caroline doesn’t know about beauty isn’t worth knowing, which is why her #SPEEDBEAUTY videos have become such a success. Just like a having a professional make-up artist on speed dial, these clips show you everything from need-to-know tutorials (think smokey eyes, red lips and blusher), right through to interviews with experts, as well as in-depth, honest product reviews. Caroline also has a knack for making you feel at ease – no beauty question is too obvious or too small here.

Emma Gunavardhana

The Platform: Podcast: The Emma Guns Show,
Instagram: @emmaguns
If you enjoy listening to a podcast and love all things beauty and wellness, The Emma Guns Show should be on your radar imminently. With a different industry expert every week, you can expect to hear topics such as gut health, hormones, meditation, facial massage and everything in between. There’s also a lot of chat around beauty journalism and blogging – perfect for anyone who loves informative advice and wants to feel uplifted.

Lisa Eldridge

The Platform: YouTube channel: Lisa Eldridge,
Instagram: @lisaeldridgemakeup

Make-up master Lisa Eldridge knows exactly what women want when it comes to beauty. As well as basic, everyday looks, there’s also videos that work to bust you out of your beauty rut and ease you into trying something a little different. Her written blog is a treasure trove of advice too, with a whole moodboard of inspiration and sneak peeks of Lisa behind-the-scenes at work. A must for beauty junkies. 

Nadine Baggot

The Platform: YouTube channel: Nadine Baggot
Instagram: @nadinebaggot
Nadine’s videos are aimed at ‘women who believe age is no barrier to looking and feeling great.’ Offering everything from no-BS skincare advice to product reviews and tutorials, her channel even has other beauty editors browsing for serious inspiration and intel. Another thing we love is her keeping it real aesthetic. There’s no retouching apps or selfies, everything you see just feels completely authentic. Our favourite clip? Her reviews of budget buys have us hooked, as well as leaving us with a serious wish-list.


The Platform: YouTube channel: Gothamista
Instagram: @gothamista
Whether she’s discussing her favourite products or how to get a glowing complexion naturally, her videos and content appeal to women with specific skincare concerns. As a previous beauty buyer, it’s safe to say that Renée knows exactly what to look for when it comes to ingredients and products that really deliver, especially for sensitive skin types. Little wonder then that she’s been dubbed a ‘professional treasure hunter.’

Sam & Nic Chapman

The Platform: YouTube channel: Pixiwoo
Instagram: @pixiwoos + @pixiwoo
Ever since the Chapman sisters started their red-carpet make-up channel on YouTube in 2008, they’ve dedicated time to answering specific requests in the comments section of each video. Their extensive videos dissect a huge array of looks and techniques so there’s something for everyone to play with – from Sophia Loren tutorials to wearing mineral make-up the right way, you name it, it’s on there. Both their Instagram’s share IGTV clips too, as well as general inspiration and product porn.  

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