8 Ways To Take Care Of Blonde Hair This Summer
Created in partnership with KERASTASE
Find Your Personalised Routine
“No matter what blonde I see – be it cool, icier ones or those with a golden, honey hue – they all want the same thing: hair that feels and looks healthy. The lightening process blondes go through can be abrasive and is known to cause sensitivity, damage and dryness, which is why having a routine that addresses the condition, care and tone of your hair is crucial. My go-to range for blondes is Kérastase’s Blond Absolu. Not only will it help you get the best out of your blonde, but it will also keep your blonde looking healthier, shinier and stronger and free of brass tones for longer.”
Pay Attention To Ingredients
“Blondes need a dedicated haircare regime that includes products designed to repair, neutralise and hydrate. For the latter, look out for hyaluronic acid (HA) on the ingredients list. Its hydrating powers are well documented within skincare, Working to help fill and heal fibre wounds from within, it resurfaces your hair’s cuticle for a softer, hydrated feel and a brighter-looking effect. Kérastase’s Blond Absolu contains HA in every product to create a step-by-step routine that’s easy to follow and guarantees healthier-looking hair. The Blond Absolu Bain Lumiere Shampoo is a must-try if you want hair that looks luminous and fresh. It deeply hydrates but without weighing down strands.”
Snap Up The Right Conditioner
“A great conditioner can make all the difference. They work by depositing caring agents onto the hair, which close the cuticle and lock in essential nutrients. The result? Better shine, strength and hydration. My favourite is Blond Absolu Cicaflash by Kérastase. This is the one product every blonde needs, with over 3,000 five-star reviews online*. It’s backed by science and ticks all the right boxes. Said to make hair up to 99% stronger**, give it eight times more shine*** and hydrate it by up to 92%; it’s a total game-changer! It combines the nourishing qualities of a mask, with the speed and lightweight feel of a conditioner, so you get the best of both worlds. I love that it’s great at detangling, too. Comb it through with fingers or a wide tooth comb to remove knots – taking this gentle approach avoids unwanted friction that can lead to breakage.”
Don’t Stop At The Basics
“A good, blonde haircare routine doesn’t stop at shampoo and conditioner. Adding oils, serums and heat protectors is just as essential to support the health of your hair in between washes. Heat damage can start as low as 90°C-120°C and it can leave blonde hair feeling fragile, damaged, frizzy and dull. Try the iconic Kérastase Elixir Ultime L'Original, which has over 6,500 five-start reviews online*****. It provides up to six times shinier hair*******, as well as up to 96-hours frizz control and up to 230 ° heat protection in an ultra-light weight formula. Even better, it's now available in a handy travel size - perfect for taking on your summer holidays or keeping in your gym or handbag.”
Invest In Purple-Toned Products
“I am often asked whether purple-toned products work, and the answer is absolutely. If your primary concern is brassiness, then purple pigments are essential to incorporate into your routine. Imagine a colour wheel – purple is on the opposite side of the wheel to yellow and therefore works well to neutralise this tone. Try Masque Ultra Violet to neutralise any uneven colour. The result is blonde hair that feels bright and clean.”
Minimise Hot Water
“The skin on your scalp is the same as that on your face, so it makes sense to treat it with the same care. Using water that is too hot can cause irritation, dryness and dullness – just as it would on your skin. The key is to stick to a moderately warm temperature and go no higher. This allows the cuticles of the hair and the pores on your scalp to open gently, allowing for better product penetration. This type of warmth also helps to dissolve sebum and product build up.”
Be Mindful Of UV Exposure
“Blondes should be very mindful of sun exposure based on the simple fact that the hair is more delicate and therefore vulnerable to UV damage. Prolonged exposure can damage the hair both on the surface (the cuticle) and deeper into the structure. The result is hair that feels fragile, dry, frizzy or discoloured. The good news is it’s never been easier to minimise the impact of UV rays. Many products these days contain a UV filter for a layer of protection. Incorporating hair masks into your routine will also help as they nourish and strengthen hair, making it less susceptible to premature breakage. Failing that, use a chic headscarf or hat as a sun shield.”
Make Time For Masks
“If you’ve had your hair bleached, you’ll know it can quickly feel dry and brittle. To avoid this, you need to up your hydration levels. Do so by taking the time to mask up – or use a rich conditioner or oil to maintain your colour and the health of your hair. Apply one to towel dried hair so as not to dilute the product and leave it on for a minimum of five minutes. To avoid this, you need to up your hydration levels. Try Masque Ultra Violet if you want to neutralise any uneven colour. For daily use, Kérastase Blond Absolu Cicaflash Treatment is a weightless and luxurious formula that delivers the deep nourishment of a hair mask with the lightweight finish of a conditioner. ”
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*5 star reviews taken from the following e-commerce websites: 343 from Kérastase D2C as of [15/06/22], 59 from lookfantastic as of [15/06/22], 109 from Feel Unique as of [15/06/22] 2,628 from Amazon as of [15/06/22]
** Instrumental test using Bain Lumiere + Cicaflash + Huile Cicaextreme on bleached hair
*** Instrumental test using Bain Lumiere + Cicaflash
**** Instrumental test using Bain Lumiere + Cicaflash
***** 5 star reviews taken from the following e-commerce websites: 2,170 from Kérastase D2C as of [29/03/22], 583 from lookfantastic as of [29/03/22], 121 from Feel Unique as of [29/03/22] 3,727 from Amazon as of [29/03/22]
****** classic shampoo and Elixir Ultime vs. unwashed hair
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