5 New Mascaras That Have Really Impressed Us
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5 New Mascaras That Have Really Impressed Us

‘The best mascara’ is a topic that’s constantly trending in the SL Community – but with so many launches and new formulas hitting the shelves, it can be hard to keep up. Here are five that have impressed us lately…
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All products on this page have been selected by our editorial team, however we may make commission on some products.

Best For Fullness

BADgal Bounce Mascara, £27 | Benefit

We reckon Benefit’s new launch is going to be huge. Thanks to the dual-sided brush, which has fibre bristles and a fine-tooth comb, you get the best of both. Not just clean and pared-back, nor super dramatic, the result hits a sweet spot: full and feathery. It also evenly coats bottom lashes without verging into spidery territory.

Available at BENEFITCOSMETICS.COM

Best For Length

Dreamphoria Mad About Black Stretching Mascara, Coming Soon | Kiko Milano

KIKO is one of the best budget-friendly brands out there – more than a few of its bestsellers rival pricier counterparts. Dreamphoria is a great option if you’re after a fresh, eye-enhancing combination of length and lift. It also has a tapered wand, so you can reach those inner corners without any annoying globs. 

Available  from the 6th February at KIKOCOSMETICS.COM

Best For All-Round Impact

B Structural Mascara, £27 | Haus Labs By Lady Gaga

If your lashes are sparse, this Haus Labs mascara will add noticeable intensity — especially handy when you can’t be bothered with falsies. Fortified with vegan B-silk (a bio-engineered polypeptide) and rice protein, the formula is designed to condition and strengthen your natural lashes.

Available at SEPHORA.CO.UK


Best For Volume

Caviar Extravagant Mascara, £25 | Laura Mercier

For those wanting a high-impact ‘going out out’ look, Laura Mercier’s Caviar Extravagant Mascara is a winner. It builds surprisingly well, allowing your lashes to appear both thicker and denser, but – crucially – not too done. Our tip is to really nestle the wand into the root to create the illusion of eyeliner. 

Available at SPACENK.COM

Best For Affordability

Big Deal Mascara, £12.99 | L’Oréal Paris

L’Oréal’s mascaras are excellent across the board, and Big Deal – the newest addition to the Paradise line – doesn’t disappoint. If you like a pretty, fanned-out effect, make this your new go-to. The design of the cross-conic wand allows for individual separation, creating a full, clean flutter, with no clumps in sight.

Available at BOOTS.COM

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