
5 New Mascaras That Have Really Impressed Us
Best For Fullness
BADgal Bounce Mascara, £27 | Benefit
We reckon Benefit’s new launch is going to be huge. Thanks to the dual-sided brush, which has fibre bristles and a fine-tooth comb, you get the best of both. Not just clean and pared-back, nor super dramatic, the result hits a sweet spot: full and feathery. It also evenly coats bottom lashes without verging into spidery territory.
Available at BENEFITCOSMETICS.COM
Best For Length
Dreamphoria Mad About Black Stretching Mascara, Coming Soon | Kiko Milano
KIKO is one of the best budget-friendly brands out there – more than a few of its bestsellers rival pricier counterparts. Dreamphoria is a great option if you’re after a fresh, eye-enhancing combination of length and lift. It also has a tapered wand, so you can reach those inner corners without any annoying globs.
Available from the 6th February at KIKOCOSMETICS.COM
Best For All-Round Impact
B Structural Mascara, £27 | Haus Labs By Lady Gaga
If your lashes are sparse, this Haus Labs mascara will add noticeable intensity — especially handy when you can’t be bothered with falsies. Fortified with vegan B-silk (a bio-engineered polypeptide) and rice protein, the formula is designed to condition and strengthen your natural lashes.
Available at SEPHORA.CO.UK
Best For Volume
Caviar Extravagant Mascara, £25 | Laura Mercier
For those wanting a high-impact ‘going out out’ look, Laura Mercier’s Caviar Extravagant Mascara is a winner. It builds surprisingly well, allowing your lashes to appear both thicker and denser, but – crucially – not too done. Our tip is to really nestle the wand into the root to create the illusion of eyeliner.
Available at SPACENK.COM
Best For Affordability
Big Deal Mascara, £12.99 | L’Oréal Paris
L’Oréal’s mascaras are excellent across the board, and Big Deal – the newest addition to the Paradise line – doesn’t disappoint. If you like a pretty, fanned-out effect, make this your new go-to. The design of the cross-conic wand allows for individual separation, creating a full, clean flutter, with no clumps in sight.
Available at BOOTS.COM
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