Trending Beauty Products That Live Up To The Hype
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Trending Beauty Products That Live Up To The Hype

Instagram and TikTok are great ways to stay up to date with what’s happening in beauty. But with so much newness on offer, it’s not always clear which products will actually deliver. To separate the heroes from the overhyped, we put some of the hottest launches to the test – and here’s what stood out…
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All products on this page have been selected by our editorial team, however we may make commission on some products.

Revitalift Filler Plumping Water-Cream, £29.99 | L'Oréal

Known for its fresh, feather-light texture, this hydrating gel-cream by L'Oréal Paris has crept back up on our radar thanks to a clever tip. Beauty insiders have been mixing it with a few drops of the brand’s Lumi Glotion and applying it all over the face for a plumped, bronzy canvas that’s ready for make-up. Forget Aperol Spritz, this is the cocktail of the summer.

Available at Boots.com

Blushing Care Lip Balm, £40 | Prada

At first glance, Prada’s much-coveted blue lip balm looks slightly startling, but fear not. On application, the formula reacts to the natural pH of your lips, creating a one-of-a-kind shade with a pretty sheen. Granted, it’s extra – but it’ll probably end up being something you use every day. Wear it alone or take your cues from Sabrina Carpenter and layer it over your go-to lipstick. 

Available at Prada.com


Unreal Skin Sheer Glow Tint, £35 | Charlotte Tilbury

Charlotte Tilbury has come up with a winner with this new foundation stick. Unlike other versions on the market, the emollient-rich formula isn’t drying, but almost balm-like. For chilled weekends or errand days, the sheer-to-light coverage is unfussy and flattering, either worn alone or with some strategic concealer over the top for a your-skin-but-better effect. 

Available at CharlotteTilbury.com


Glowy Super Gel, £22 | Saie

For a supermodel-grade gleam, cool-girl label Saie’s liquid illuminator is a no-brainer. The gel texture is weightless, layering comfortably over make-up on the high points of the face without adding any feeling of ‘wetness’. Available in three shades – champagne, bronze and pearly pink – it dries down quickly into a fine glimmer. For an all-over glow, mix it in with a light base to look as though you’ve just had a facial.

Available at CultBeauty.com

Air Wand, £120 | Babyliss

Looking to streamline your collection of hair tools? This new creation by BaByliss could be the answer. The all-in-one styler dries and straightens, but better still, the curved brush attachment makes a smooth blow-dry so much more achievable – and with no skill necessary. If you’ve always struggled to mimic how stylists manipulate a round brush, this is excellent value. The navy-gold colour combo also happens to be very chic.

Available at JohnLewis.com


BB Burst Tinted Gel Cream, £34 | Kosas

BB creams can be so disappointing, appearing flat and dull compared to virtually any tinted moisturiser. But Kosas’s BB Burst has caused a stir, and the viral before-and-afters speak for themselves. The creamy texture is thicker in consistency to other light coverage bases, but the effect is dewy – a solid choice for dehydrated skin types. 

Available at SpaceNK.com


Blush Filter Liquid Blush, £24 | Huda Beauty

If cream blush appeals, but you’re fed up with how some formulas struggle to stay put on oily skin, this liquid format is for you. Thanks to finely milled micro-pearls, Huda Beauty’s Blush Filter adds more life than powder, but isn’t sticky and won’t slip all over the place. Hazy and forgiving, ‘Peach Sorbet’ pairs well with a wash of bronzer. A word of warning: a little goes a long way. 

Available at Boots.com

Bronzing Drops, £12 | e.l.f.

An affordable alternative to Drunk Elephant’s adored D-Bronzi Drops, e.l.f.’s version has rightly caught the attention of the TikTok crowd. Designed to add warmth and radiance, this tinted serum will do the trick if you’re looking to cheat your way to a post-holiday glow. Blend a couple of drops in with your usual moisturiser or, if you’re wearing something off the shoulder, try it combined with a body oil to give your collarbones a pretty sheen. 

Available at ElfCosmetics.co.uk

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