Meet The New Mascara Primer That Lengthens, Thickens & Conditions

Meet The New Mascara Primer That Lengthens, Thickens & Conditions

Experts have long touted lash primers for their ability to give bigger, better, separated and conditioned lashes, which is exactly what’s promised by Rimmel’s latest offering. With nourishing oils to enhance growth and micro-fibres for extra bulk, it’s unlike any other lash primer on the market right now. Here’s why it’s creating such a buzz…

It’s Packed With Strengthening Ingredients

Rich in nourishing ingredients, this primer uses a luxurious three-oil complex (argan oil, jojoba oil and coconut oil) to condition and strengthen fragile hairs, while boosting volume for enhanced lashes. The smooth creamy white formula makes for seamless application and allows you to easily see which lashes you’ve missed too. The primer is quick drying meaning it doesn’t leave lashes white for long, instead helps them feel conditioned, nourished and strengthened ready for mascara application.

The Micro-Fibres Add Impressive Thickness

Delivering full-bodied volume, Rimmel’s new primer uses clever lash-filling micro-fibres for added thickness, length and bold volume, on even the shortest of hairs. It works incredibly well as a base, and makes applying mascara on top quicker and easier than normal – you may even find you use considerably less product, too. Follow up with Rimmel’s award-winning Wonder’Luxe Volume Mascara to reap the full lash-enhancing benefits.

How To Use The Primer Correctly For Longer Lashes: 
“Apply the Ultimate Boost Volume Primer in a zigzag motion, making sure it reaches from root to tip,” advises James Molloy, Rimmel’s Global Make-Up Artist Ambassador. “Allow it to sit for 30 seconds before you then apply your Rimmel Wonder’Luxe Mascara, £8.99. If you really want extra volume, try coating the lashes with two layers of primer and allow a little longer to set – this extra layer builds more volume and will give you a dramatic full lash finish.” James also advises layering the primer onto your lower lashes too for a full-bodied finish, but apply it lightly to avoid spider lashes.

The Key Benefits:

  • Adds thickness, length and volume to your lashes.

  • Helps maximise the look of your favourite mascara.

  • Lashes feel conditioned over time.
  • Infused with a combination of micro-fibres and argan, jojoba and coconut oils.
  • Dermatologist and ophthalmologist tested, suitable for sensitive eyes.

From 3rd - 30th July only, when you spend £12 or more on Rimmel products, you will receive a free Rimmel Magnif’eyes Spice Kit and Stay Satin Liquid Lipstick worth £14.98. Available nationwide exclusively at Boots stores and

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