The 20 Fastest-Selling Beauty Products Worldwide
The 20 Fastest-Selling Beauty Products Worldwide

The 20 Fastest-Selling Beauty Products Worldwide

New beauty launches are a dime a dozen, but only a handful ever achieve cult status. From the affordable micellar water that never fails to the neutral lipstick outperforming all others, these are the beauty products that sell every few minutes – or even seconds – worldwide.

All products on this page have been selected by our editorial team, however we may make commission on some products.

Dip Brow Pomade, £19 | Anastasia Beverly Hills

Sells: Every 3 Minutes

This has a silky texture that allows you to even out the shade and texture of your brows all at once. It’s blendable, so you can touch up mistakes as you go – right up until it dries down to a matte finish. Whether you want to add volume to sparse arches or just add a bit of extra pigment, it does it all and stays in place for hours. Go for a shade that’s a bit lighter than normal – it dries down darker than you think.

Available at Boots.com


Sensibo Cleansing Micellar Water, £13 | Bioderma

Sells: Every 3 Seconds

This used to be a well-kept secret among industry professionals, with many smuggling it over from Paris for years before it was stocked in the UK. It has a watery and oil-rich formula that maintains skin’s pH balance and immediately melts off all make-up – even the most stubborn of formulas. It’s so easy to use and never requires you to pull or tug at your skin. Cooling and light, it feels refreshing on the skin.

Available at Boots.com

Hollywood Flawless Filter, £39 | Charlotte Tilbury

Sells: Every 2 Minutes

Dubbed a ‘digital filter’, this silky complexion booster bridges the gap between a primer and glow-giving highlighter. It smooths imperfections, brightens dullness and imparts a dewy, soft-focus finish to the skin that’s unlike anything else on the market, which is probably why it continues to be a global bestseller. Apply it after your skincare and SPF, or wear it solo for a soft glow.

Available at CharlotteTilbury.com

Double Wear Stay-In-Place Foundation, £35.55 (was £39.50) | Estèe Lauder

Sells: 9 Bottles Every Minute

One of the most popular foundations of all time, this has reigned supreme for years. Available in 60 shades and different undertones, there’s something for everyone. Creamy and smooth, it conceals everything – think redness, spots and dark circles – without ever feeling thick or cakey. The wear time is impressive, too – you’ll find this doesn’t crease or slide around. Ideal if you like full coverage.

Available at LOOKFANTASTIC.com

Eraser Eye Concealer, £9.99 | Maybelline

Sells: Every 21 Seconds

A bestseller in 21 countries, Maybelline’s clever concealer does a bit of everything. The sponge helps you blend the product flawlessly, while the formula is creamy, brightening and smoothing all at once. Added goji berry also means skin gets some instant hydration, so the texture never cakes or dries up. It can be worn over the entire face – some make-up artists even use different shades to contour and brighten.

Available at Sephora.co.uk


Lip Sleeping Mask, £21 | Laneige

Sells: Every 4 Minutes

With a thick, melty texture, this is so satisfying to apply on dry, flaky lips. A hydrating cocktail of hyaluronic acid, nourishing oils and butters, it also delivers a hefty dose of vitamin C. We recommend slathering this on at night to wake up to healthy-looking lips that are ready for lipstick. With over 14 million mentions on TikTok, you can be sure it’s worth checking out.

Available at BeautyBay.com


Rêve De Miel Ultra-Nourishing Lip Balm, £12.24 (was £13) | Nuxe Paris

Sells: Every 28 Seconds

A French pharmacy favourite, industry insiders and beauty editors swear by this silky balm. Made from natural ingredients – including honey, grapefruit essence and shea butter – it’s often referred to as one of the best lip balms of all time.

Available at Sephora.com

Matte Lipstick Velvet Teddy, £22 | MAC Cosmetics

Sells:  Every 2 Minutes

Declared the world’s most popular cosmetic product, M·A·C’s Velvet Teddy lipstick is often described as the most ‘universally flattering shade’ on the market. It comes out on top in a whopping 46 countries, including the UK, while racking up roughly 266k annual global searches. Creamy, smooth and easy to wear, it’s the lipstick everyone should try.

Available at MACCosmetics.co.uk

Translucent Loose Setting Powder, £36.50 | Laura Mercier

Sells: Every 5 Minutes

This remains Laura Mercier’s bestselling product and it’s all thanks to that silky texture. It skims the skin, yet still does what it’s meant to – locking down make-up to prevent it creasing and keeping oiliness at bay. It does all this without any heavy, powdery finish and you can barely feel it on your skin. Plus, unlike some setting powders, there’s never any stark camera flashback.

Available at LauraMercier.co.uk

Eraser Eye Concealer, £8.99 | Maybelline

Sells:  Every 4 Minutes

Affordable and with a flexible, precise tip, this liquid liner is known for its ability to create fuller, thicker feline flicks. The longevity of the formula can’t be denied, nor can the glossy texture that makes it look far more expensive than it is.

Available at Boots.com


Dry Texturizing Spray, £46 | Oribe

Sells: Every 90 Seconds

This has won more than 40 beauty awards to date and a can sells every 90 seconds. Why? It has a firm hold and unique texture, with just a small amount needed to add volume, texture and absorb excess oil. It gives hair that fresh, revitalised look without feeling crunchy or stiff.

Available at SpaceNK.com


Elasticizer Deep-Conditioning Treatment, £36 | Philip Kinsley

Sells: Every 30 Seconds

Created for Audrey Hepburn in 1974, Philip Kingsley’s iconic Elasticizer formula has remained unchanged for decades and a tub still sells every two minutes worldwide. Designed to treat, nourish and soothe every kind of hair texture out there, it leaves behind a glossy shine that’s second to none. It also repairs broken hair fibres, giving strands better resilience and smoothness.

Available at PhilipKingsley.co.uk

Australian Pink Clay Porefining Face Mask, £34 | Sand & Sky

Sells: Every 90 Seconds

Upon launching, this does-it-all mask completely sold out within two months. Designed to detoxify skin, it uses clay to draw out toxins and impurities that are trapped deep down in your skin. Ingredients like kakadu plum, kelp and pomegranate extracts combine to brighten dullness and get rid of uneven skin tone. The results are impressive – especially as you only need a small amount at any one time.

Available at SandAndSky.com

AHA 30% + BHA 2% Peeling Solution, £8.40 | The Ordinary

Sells: Every Minute

This was always popular, but after doing several viral rounds on TikTok, it became even more covetable. The blood-red formula is full of exfoliating glycolic, lactic, tartaric, citric and salicylic acids to improve skin texture and reduce breakouts. It sounds intense, but hyaluronic acid and aloe cushion any irritation, ensuring your skin stays soft and calm once you’ve rinsed it off.

Available at Boots.com

Better Than Sex Mascara, £28 | Too Faced

Sells: Every 7.5 Seconds

Decades on from launching, this is still the world’s most popular mascara. It has an amazing brush that’s curved to perfection, so all your lashes are met with the silky, jet-black formula. Just a few coats transform lashes – even the stubbiest ones – for better length and definition. It’s hard to rival, and the waterproof formula is just as impressive.

Available at Boots.com


Naked 3 Eyeshadow Palette, £49 | Urban Decay

Sells: Every Minute

This needs little introduction. Housing the most flattering, suits-all shades, it remains Urban Decay’s bestselling palette. Containing both matte and shimmer tones, there’s plenty to play with and layer up. A miniature size also means you never have to be without.

Available at Boots.com


Original Coffee Scrub, £15 | Frank Body

Sells: Every 40 Seconds

With more than 80,000 five-star reviews, this heavy-duty – but natural – scrub is hugely popular. Made with coffee beans and full of antioxidants, it gets rid of dead skin at speed, buffing away gently and effectively for smoother, fresher-looking limbs. The fun packaging is just a bonus.

Available at FrankBody.com

Boy Brow, £20 | Glossier

Sells: Every 32 Seconds

It didn’t take long for Glossier’s Boy Brow to become a bestseller worldwide. Its small brush and soft tint make sculpting and taming brows so easy. The formula is unrivalled – it never flakes or causes that stiff, tacky feel, yet it stays put all day. A must-try for those wanting fluffy, well-shaped arches.

Available at Glossier.com

Orgasm Blush, £30.50 | NARS

Sells: Every Second

This NARS blush launched in 1999 and has been an icon ever since, counting the likes of Catherine Zeta-Jones, Emma Stone and Jennifer Lawrence among its fans. Wearable, versatile and perfect for adding a little bit of glow and warmth, it’s the ultimate hybrid of pink and peach, with the kind of soft gold shimmer tones that suit everyone.

Available at NARSCosmetics.co.uk

Advanced Eyelash Conditioner, £129 | Revitalash

Sells: Every 2 Minutes

Despite its price tag, this is one of the world’s most popular beauty products. Over 8.5 million tubes have been sold since it launched in 2007 and it continues to be the brand’s most sought-after product. Why all the hype? It really does stimulate growth and create visible length with regular use. The only downside is you need to keep up with the application – the second you stop, so do the results.

Available at SpaceNK.com

DISCLAIMER: We endeavour to always credit the correct original source of every image we use. If you think a credit may be incorrect, please contact us at info@sheerluxe.com.

Fashion. Beauty. Culture. Life. Home
Delivered to your inbox, daily