The New, Flattering Eyeshadow Palette We Love

The New, Flattering Eyeshadow Palette We Love

In the beauty world, Urban Decay’s eyeshadow palettes are iconic. It’s hardly surprising, therefore, that when they launch, they often sell out fast, and their latest Wild West palette looks likely to follow suit. With 12 varying shades, it combines neutrals, shimmers and deep metallics to help you create multiple looks. Here, we explain why it’s set to be popular and how to use it...

CREATED IN PARTNERSHIP WITH URBAN DECAY

This Is The Brand's First Vegan Palette

This is Urban Decay’s first ever vegan palette, with 12 highly-pigmented, blend-able shades. Everything is cruelty-free, including the brush and packaging – neither of which use any animal products.*

*Vegan formula doesn’t contain animal-derived ingredients or by-products

 

The buttery shadows blend seamlessly, while the colours themselves are very universally flattering. You can expect to find rich, smokey shades, but also burnished bronzes and muddy reds that are surprisingly wearable year-round.
The buttery shadows blend seamlessly, while the colours themselves are very universally flattering. You can expect to find rich, smokey shades, but also burnished bronzes and muddy reds that are surprisingly wearable year-round.

You Can Use It Multiple Ways

Make-up artists have always loved Urban Decay’s palettes for their versatility, and this new launch is just as easy to use. The first six, warm neutral shades work well as all over base colours, or for more of a daytime look. Amp it up at night with the six darker tones – ideal for creating depth and dimension, they’re long-lasting and rich in pigment, too. Additionally, use a thin wet brush to dip into the shades and create some subtle feline flicks, too – the options are endless. 

All Skin Tones Can Try It

The buttery shadows blend seamlessly, while the colours themselves are very universally flattering. You can expect to find rich, smokey shades, but also burnished bronzes and muddy reds that are surprisingly wearable year-round. 

Three Easy Ways To Get More From Your Palette…

1

First, Apply A Primer

To ensure your eyeshadows go the distance, start by applying Urban Decay’s Eyeshadow Primer Potion. With a cruelty-free and vegan* formula, this will create a smooth canvas on your lids for eye make-up to properly adhere to. Clinging to any eyeshadow you apply, it prevents creasing or sliding – be it powders, creams or liquids. What’s more, it has a large applicator that’s easy to work with.

Eyeshadow Primer Potion, £9.69 (was £12)*Vegan formula doesn’t contain animal-derived ingredients or by-products 

2

Mist On A Setting Spray

One of the brand’s most popular products, this genius, vegan formula* mist will set your make-up in place for up to 16-hours. Mist it over your skin and eyes post-application and you’ll find everything stays put with zero caking or creasing – and more importantly, without any greasiness or sticky residue. You can also try misting a bit onto your eyeshadow brush before you apply any colour from the palette. Not only will this intensify the shade, but it will also ensure the colour lasts longer. 

All Nighter Setting Spray, £20.80 (was £26)*Vegan formula doesn’t contain animal-derived ingredients or by-products

1

Layer Up With A Good Mascara

Once you’ve experimented with the eyeshadows, finish by layering on Urban Decay’s cult Perversion Mascara. A bestseller, it has a rich, inky pigment that coats lashes to add instant length and definition. 

Perversion Mascara, £17.60 (was £22)

Get 20% OFF Your Next Urban Decay Order Online

From: 5th – 14th March

Use The Code: TREAT

Urban Decay’s Wild West Palette is available now for £45, at UrbanDecay.co.uk

T&C’s

20% OFF site-wide on www.UrbanDecay.co.uk. Exclusions apply:
*Offer valid from 00:01 on 05/03/2021 until 23:59 on 14/03/2021. Use code TREAT at checkout. Offer excludes Makeup Sets listed in https://www.urbandecay.co.uk/en_GB/makeup-sets/, Naked Wild West Eyeshadow Palette and Stay Naked Hydromaniac Foundation. Only 1 transaction per customer. Valid online at urbandecay.co.uk only. Subject to availability, whilst stocks last. Incomplete, illegal, misdirected or late redemptions will not be valid. Promoter is not responsible for redemptions lost, damaged or delayed due to technical or connectivity or other problems. Promoter: Urban Decay, a trading division of L’Oreal (U.K.) Limited, 255 Hammersmith Road, London W6 8AZ.

 

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