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What It Is & How It Works…
With over 10,000 five-star reviews, there’s no doubt IT Cosmetic’s CC Cream is an iconic product in the beauty world. Developed with the help of leading plastic surgeons, it was one of the first skincare hybrid foundations to go viral, and still continues to sell out. Often dubbed a ‘multi-tasker’, it provides more than just a smooth canvas. Ingredients include hyaluronic acid, collagen, antioxidants and niacinamide, as well as SPF50 – all of which work to improve skin’s moisture levels, texture and minimise the appearance of enlarged pores. Unlike similar products, this actually improves the appearance and health of your skin over time rather than serving as a temporary quick fix.
Why Insiders Love It…
A staple in many influencers’ and beauty journalists’ make-up bags, it was make-up artists who first discovered the power of this product. “It’s such a brilliant base for all skin tones and types,” explains make-up artist & hairstylist Mira Parmar. “I love it and have used it for years. It’s especially good for those with dry skin, thanks to the range of hydrating ingredients it contains, while SPF50 ensures skin is protected throughout the day. Better still, the coverage is full, but breathable, with the lighter-than-air texture able to conceal darkness, pigmentation and redness. I don’t know anybody who’s tried it and not fallen in love with it.”
How To Get The Most Out Of It…
Like any base make-up, try to apply it only where it’s needed. “Apply it with a rounded foundation brush in swift, circular motions,” advises make-up master Jessica Kell. “Start with just a small amount and then build up more coverage if you need to. Begin at the centre of your face, moving down your T-zone, then around the nose and onto the chin. If you have naturally oily skin, dab a little translucent face powder onto your T-zone after applying this – make sure you tap a little over any other areas prone to excess shine, too. It will just lock everything in and keep excess dewiness at bay.”
What The Brand Says…
It’s rare for a CC cream to be so popularity year on year, but this one from IT Cosmetics continues to fly off the shelves. UKI brand ambassador Rose Gallagher explains why: “For lots of people, this is the product that gets them the most compliments on their skin, rather than their make-up. It’s incredibly user-friendly; anyone from a total novice to a make-up connoisseur can achieve great results. It also ticks several make-up boxes at once. Why layer a day cream, serum, primer, SPF and foundation when you can apply this that does everything at once?”
Another key to its success is the trust the brand has earnt between it and its customers. Rose adds: “IT Cosmetics don’t rush out new launches every few months. Each one is well-considered and born out of necessity. The CC cream has spawned two new formulas as a result of customer feedback alone, so the company can cater to what people really want. There’s something for everyone – the original applies with a dewy finish, while the illuminating CC includes drops of light technology to bring extra radiance to your skin. Finally, the oil-free CC is best for those who prefer a velvet-y matte finish. Though it has the same comfortable, long-wear finish, it’s also infused with charcoal and colloidal clay to ensure maximum oil-control. Skincare always comes first with IT Cosmetics.”
Other Fast Facts To Note
Clinically Tested Results Showed That…
100% of users saw better skin hydration*
96% saw softer, smoother skin**
85% saw an improvement in the appearance of wrinkles**
*Clinically measured result.
**Results observed in a clinical study.