10 Eco Beauty Brands To Keep On Your Radar

From high street heroes to luxury investments, green beauty products continue to shine – with cruelty-free formulas and eco-friendly packaging at the core of many brands’ philosophies. Keen to make your routine more conscious? Here, we share 10 SL-approved brands that offer natural and organic products that are both kind to the environment and a treat for your skin.


Vegan, organic, handmade, non-toxic, moisturising and richly pigmented – there is nothing Indie brand, Axiology, haven’t covered when it comes to their cult lipsticks. The brand was founded in 2014 by Ericka Rodriguez who was keen to ensure it was beneficial to the environment. She discovered a female-run company in Bali that creates recycled paper products by hand. Axiology formed a relationship with this unique company, and to this day, they work together to create the quirky, triangular-shaped boxes these lipsticks come in. That aside, the lipsticks themselves deliver serious coverage and long-lasting colour, plus they’ve recently launched some creamy lip crayons, which are ideal for on-the-go, too.

Eco credentials: Vegan; organic; handmade; non-toxic ingredients; recyclable; reusable packaging; free from synthetics; plant-based ingredients; animal welfare

Stocked at: Revolve.com


Meet The Soap Co’s little sister brand, BECo. Supporting the social-enterprise initiative Clarity, this affordable brand is all about getting disadvantaged people into the workplace with BECo creating 10,000 days of work for people with disabilities in the past year. Their goodwill doesn’t stop there either – their soap bar boxes have been designed to be completely biodegradable, the bottles are made from recycled materials, and every ingredient used in the range is cruelty-free and vegan. Finally, making the switch to one of their soaps is beneficial to minimising water consumption. This is because each soap lasts 2.5 times longer than an average bar or bottle and uses 88 litres less water than other hand washes – clever, right?

Eco credentials: Water-saving; cruelty-free; vegan; recyclable and biodegradable packaging; natural ingredients; plastic-free; hypoallergenic; paraben and SLS free

Stocked at: Waitrose.co.uk

BYBI Beauty

This fun and colourful brand was founded by two female entrepreneurs, Elsie and Dominika, who are both trained in natural product formulations. One of the first to create a natural retinol (bakuchiol) the brand is now recognised as a pioneer for natural beauty that delivers on its promise. All the packaging is made from either biodegradable sugar cane or glass, and everything in the range can be recycled. Trust us when we say you won’t be disappointed with the incredible variety of skincare they offer.

Eco credentials: Biodegradable packaging; 100% natural ingredients; vegan; cruelty-free; eco-friendly tubes; free from synthetics

Stocked at: Asos.com; FeelUnique.co.uk 

Disciple Skincare

Like the others on this list, Disciple is a brand with strong sustainable beauty credentials with formulas that work particularly well on acne-prone skin. Creating their products in small-batch production, they control the materials they’re using, in turn, reducing their environmental footprint. All the products in the range come in glass bottles, too, which can be reused or recycled, while the actual formulations themselves are sustainably sourced to limit any environmental damage. Expect raw botanical ingredients mixed with prebiotics to nourish good bacteria on the skin while balancing out the skin’s natural sebum levels. One not to be missed if you suffer from problematic breakouts.

Eco credentials: Cruelty-free; vegan; recyclable; reusable; eco-friendly materials and packaging; free of chemical nasties and synthetics

Stocked at: CultBeauty.co.uk

We Are Paradoxx

New to the market, this Irish haircare brand has been causing a stir recently for its Instagram-worthy packaging and naturally-sourced ingredients that leave strands feeling and smelling great. As the world’s first 90% plastic-free haircare brand, they’re determined to deliver on sustainability with formulas that never compromise, using natural nourishing oils and always opting for organic when it comes to their key ingredients. They’re also planning to launch non-plastic recyclable tube refills in the near future and will be donating one per cent of all revenue to 1% For The Planet – a global environmental organisation – so keep your eyes peeled.

Eco credentials: Plastic-free; cruelty-free; vegan; free from toxic ingredients; ingredients sustainably sourced; sulphate-free, paraben-free, PEG-free

Stocked at: LookFantastic.co.uk; FeelUnique.co.uk


It’s likely you’ve spotted Herbivore’s photogenic packaging on Instagram, and now the US brand is available to buy in the UK. Its range of non-toxic, highly-effective formulas spans skincare and bath salts to pretty lip tints – each one focuses on natural ingredients of the best quality: think food-grade cold-pressed plant oils and steam distilled therapeutic-grade essential oils.

Eco credentials: Vegan and cruelty-free; certified organic ingredients; recyclable and reusable packaging; free from synthetic ingredients, parabens, sodium laurel sulfate, phthalates, chemicals, fillers, mineral oils and petroleum.

Stocked at: SpaceNK.co.uk

Tata Harper

The undisputed 'Queen of Green', Tata Harper is widely credited for pioneering the growing farm-to-face obsession. Her skincare range has won over countless beauty editors (and won countless awards, to boot) as it really does deliver on results – because, as Harper herself says, you shouldn’t have to choose between natural ingredients and high performance.

Eco credentials: Vegan and cruelty-free; sustainable glass packaging; 100% natural and organic ingredients from sustainable sources; free from GMO, toxins, fillers, artificial colours and fragrances, and all synthetic chemicals.

Stocked at: SpaceNK.co.uk and CultBeauty.co.uk

The Soap Co.

Drawing on nature’s bounty to produce body care products that both feel and do good, The Soap Co. is the UK beauty brand we’re loving right now. Choose from a selection of five luxurious natural fragrances across the range: Geranium & Rhubarb, Wild Nettle & Sage, Black Poppy & Wild Fig, White Tea and Citrus. Plus, you’ll also be helping provide a sustainable flower garden for bees.

Eco credentials: Vegan, cruelty-free and non-harmful to aquatic life; biodegradable packaging; all of their hand and body washes are free from SLS/SLES, PEGs, parabens, triclosan, synthetic colour, DEA, petrochemicals, silicones, EDTA; their hand and body lotions are also free from mineral oils and TEA.

Stocked at: TheSoapCo.org

Ere Perez

Founded by natural therapist Ere Perez, this Aussie brand makes some of the highest quality natural cosmetics and skincare around. Their toxin-free make-up doesn’t compromise when it comes to the formulas – both easy-to-use and full of skin-nourishing antioxidants, plant extracts and oils (think organic avocado oil, oat milk and quinoa seed extract).

Eco credentials: Vegan and cruelty-free (with the exception of their Sunflower and Waterproof mascaras, that contain beeswax); free from toxins, parabens, mineral oil, paraffin, petroleum, GMO, talc and synthetic fragrances; not manufactured using child labour.

Stocked at: Naturisimo.com and LoveLula.com


Simplicity and sustainability are the lifeblood of niche scent brand, Clean – which blends raw ingredients to create a unique, anti-mainstream fragrances. Perfect for laying, or wearing alone, the green beauty brand’s scents are inspired by everyday experiences; designed to evoke different moods (be it joy, happiness or a sense of inner calm).

Eco credentials: Vegan and cruelty-free; environmentally friendly packaging made from recycled materials and produced in an eco-conscious manufacturing facility using 100% solar power; responsibly harvested ingredients from a farm in the South of France; free from phthalates, preservatives, gluten and artificial dyes; features a non-toxic alcohol base derived from corn and enriched with aloe vera.

Stocked at: SpaceNK.co.uk

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