Meet The Korean Skincare Brand Beauty Insiders Are Obsessed With
THE BACKGROUND BEHIND THE BUZZ
Founded in 2021, Biodance is rooted in the idea that skin looks its best when the right conditions exist to restore its natural balance. Rather than building an identity around trends, Biodance bases its formulas on hydrogel: a soft gel technology that hugs skincare ingredients close to the skin. This focus grew from founder Mihwa Kim’s own experience. After experiencing facial scarring from a car accident, she used medical patches to support her skin’s recovery and began exploring how the technology could translate into everyday skincare.
Now that more Korean skincare innovation is finally hitting the mainstream, we’re seeing the brand’s Bio-Collagen Real Deep Mask all over our feeds. More than 361 million hydrogel masks have been sold worldwide – trust us, if it isn’t already on your radar, it should be. Plus, Biodance has now landed in the UK at Selfridges – one of our favourite destinations for discovering next-gen beauty brands – and you can discover the range both online and in-person at the standalone counter within the department store’s iconic Beauty Hall.
WHAT SETS IT APART
Hydrogel is more than a satisfying, cooling texture – it’s designed to hold active ingredients close to the skin, helping them absorb where they’re needed rather than simply sitting on the surface. Biodance pairs the technology with plumping peptides, hyaluronic acid and collagen, focusing on improving skin health over time. So while the brand isn’t built on fleeting trends, that doesn’t mean it can’t help you achieve that coveted glassy effect.
DISCOVER BIODANCE
If you’re curious and want to try the textures in person, Biodance has recently unveiled a standalone counter within the Beauty Hall at Selfridges London. Plus, if your skin could do with a glow boost, you can book a treatment too.
THE HEROES WE LOVE
THE HYPE-WORTHY HIT
Viral for a reason, this mask is loved by beauty insiders – especially make-up artists who need to revive their clients’ skin fast. Powered by a skin-plumping cocktail of hyaluronic acid, collagen and probiotics, your skin drinks up all the goodness and looks noticeably plumper in minutes.
THE JELLY MIST
Collagen Peptide Jelly Serum Mist
This TikTok-approved serum mist is everywhere right now – and we can see the appeal. Marking the first expansion of Biodance’s hydrogel innovation into a mist format – full of low-molecular collagen and a powerful peptide complex – this penetrates the skin to boost elasticity and smooth the appearance of fine lines. Plus, it's perfect for easy, on-the-go top-ups.
THE EYE REVIVER
If you didn’t secure those all-important eight hours, these make a world of difference. Boosted by exosome technology, collagen, caffeine and peptides, the patches are another extension of the hydrogel innovation, working to depuff and refresh the eye area. These help you appear more awake even when you’re feeling anything but. Also, the unique diamond pattern helps them stay put.
THE TARGETED BOOST
Toner pads are everywhere right now. These ones feel cool on the skin and are soaked in collagen water, elastin and other ingredients handpicked to restore bounce. Swipe over a freshly cleansed face for a quick hydration boost or leave them on the areas that need extra attention as a mini mask. Both sides are gel-coated to minimise friction and irritation. Perfect ahead of an event or night out.
Shop Biodance at in-store at Selfridges London & online at SELFRIDGES.COM
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