14 Of The Best New Beauty Finds On Instagram

14 Of The Best New Beauty Finds On Instagram

Instagram is one of our favourite places to discover what’s new in beauty. Whether it’s the fresh-from-the-runway looks or the lowdown on all the latest launches, we could spend hours browsing online. Here are some recent finds we love...

Fekkai Super Strength Treatment Masque, £24

Plugging the gap for effective, clean haircare, Fekkai's conscious range is made with 95% naturally derived ingredients. It’s aesthetically-pleasing packaging is a regular on many a grid, but our favourite is the Super Strength Treatment Masque, which is designed to work post-shampoo for deep conditioning. Leave it on for four minutes, rinse off and after just a few uses, dull, brittle strands will come back to life. Perfect for those who regularly heat style, or anyone suffering with breakage.

Available at FeelUnique.com


Drunk Elephant Sili Body Lotion, £17

We spotted this on Instagram before Drunk Elephant formally announced their foray into body and haircare. Expanding on their cult range, we can’t wait to see the rest of the line unfold, but for now, we’re hankering after this almond-scented body lotion which softens skin with squalane, nourishing plant oils and ceramides. Meanwhile, ‘sili’ locks in hydration to get rid of dry patches once and for all.

Available at CultBeauty.co.uk


Herbivore Prism 20% AHA Exfoliating Glow Facial, £53

Offering one of the highest percentages of exfoliating AHAs on the market, Herbivore’s new Glow Facial features in numerous beauty flat lays. Designed to boost brightness, it resurfaces uneven complexions by dissolving dead skin cells. But despite being potent, it’s surprisingly gentle on all skin types, thanks to the mix of aloe vera and rose water – both of which counteract any harsh effects. Use once or twice a week as a treatment mask, leaving it on for 10-15 minutes before thoroughly rinsing off. 

Available at SpaceNK.com


Kopari Starry Eye Balm, £26

Previously, Kopari was only available in the US, so we were thrilled to spy the brand on UK Instagram accounts. The 100% pure, organic formulas use coconut oil, are vegan-friendly and free of both sulfates and parabens. We love the Eye Balm which uses hyaluronic acid and rosehip oil to refresh tired eyes. It’s also formulated with pearlescent minerals, so it lends a juicy sheen to skin that looks healthy and bright – try layering it onto lids for a wet-look gloss, or just a little to set brow hairs into place. 

Available at Revolve.com


Kosas Wet Lip Oils, £25

Kosas only launched in the UK last year, but is already a huge success thanks to its pared back formulas. The line is small, with a concise edit of essential products every woman needs. The newest addition to the line is a nourishing lip oil. Laced with hyaluronic acid and primrose oil, a few slicks give a shiny, vinyl-like finish with a pretty flush of colour that can be muted for daytime or amped up for evening. 

Available at Revolve.com


Mount Lai The Jade Massaging Comb, £45

Jade rollers, combs and gua sha tools continue to be popular on the ‘gram, with this one regularly cropping up on our feed. It’s specially designed to massage the scalp, helping to reduce tension and promote relaxation, but the large, carved comb also works on the body to improve blood circulation and boost skin’s firmness.

Available at BeautyBay.com



NCLA Beauty Balm Babe, £15

NCLA was practically designed for Instagram, with its simple but pretty packaging. The whole range is 100% natural, with non-toxic nail varnishes available, but it’s this skin-quenching lip balm which has grabbed our attention. Shea, cocoa and avocado butter work together to hydrate chapped lips, while the natural pink shade leaves behind a pretty, rosy tint.

Available at Revolve.com


Necessaire The Body Lotion, £20

Niacinamide is the star ingredient of this hardworking body lotion. Protecting skin from free radicals that threaten to damage and dull your skin, it boosts softness and brightness, while calming irritation, too. Fans love it for its skin-strengthening effect, with testers noticing improved elasticity and firmness after just a week of use.

Available at Revolve.com


Overose Nudesse Candle, £46

Spied on the shelves and sideboards of Instagram’s most stylish influencers, these beautiful candles are heavily scented, filling rooms with long-lasting fragrance. Our favourite is Nudesse – a smooth, creamy scent that avoids being overly sweet thanks to its fresher, green notes. Look out for the other scents in the range which include florals and smokey tobacco. Once you’ve finished burning the candle, keep the jar for your make-up brushes or tools – just run it under warm water and any excess wax will gradually lift. 

Available at CultBeauty.co.uk


Saturday Skin Featherweight Daily Moisturising Cream, £39

Colourful, effective and full of impressive ingredients, Saturday Skin has always been a huge hit on Instagram, with good reason. Causing the biggest stir right now is this rich moisturiser, which uses peptides to prevent collagen loss. Use it at night to reap the skin-softening benefits come morning – the lightweight texture means it sinks in fast and penetrates deeply. Added citrus fruits means skin gets a gentle exfoliation, too, for improved tone and texture. 

Available at BeautyBay.com


Summer Fridays Amino Gel Cleanser, £34

All of Summer Fridays products are Instagram famous, partly because of their pared-back packaging, but also the impressive results. Their latest gel cleanser promises to remove even the most stubborn make-up, while vitamins and minerals protect collagen. The thick, gel texture uses plant-based surfactants for a thorough lather, so there’s no need to double cleanse, either. 

Available at CultBeauty.co.uk


Versed The Shortcut Overnight Facial Peel, £9.50

Fuss-free and housed in low-waste (yet picture perfect) packaging, Versed is another new skincare brand to keep on your radar. Cruelty-free and vegan, their overnight facial is unlike anything we’ve tried before. Using glycolic and gentle lactic acid, it boosts cell turnover to revive dull complexions, leaving behind visibly smoother skin. It’s pH-balanced, too – so you never have to worry about irritation or redness, unlike other peels which can strip. The silky texture sinks in fast, so you don’t have to worry about sticking to your pillow either.

Available at CultBeauty.co.uk


Volition Strawberry C Serum, £36

New brand Volition is spied regularly on the main feeds of top bloggers. Created to fill the gaps in your skincare regime, the brand is set to make waves with a collection of game-changing products. Yes, it’s a pretty pink bottle, but there’s more than meets the eye with this Strawberry-C Serum. It’s already earned rave reviews thanks to its smoothing, brightening and soothing benefits. Brimming with vitamin C and strawberry extracts, it boosts luminosity, diffuses the appearance of fine lines and lends skin an unbeatable glow. The cooling texture feels amazing, too. 

Available at CultBeauty.co.uk


Quip Electric Toothbrush, $40

We discovered this small, chic toothbrush via Instagram. Reasonably priced, it’s similar to an old-fashioned manual toothbrush but slightly elevated with interval vibrations and a copper design. There’s also an optional, automated refill option if you’d like to be sent new brush heads. It’s unfussy, but effective.

Available at GetQuip.com

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