Our Guide To The 10 Most Googled Skincare Brands
All products on this page have been selected by our editorial team, however we may make commission on some products.
Olay
The Concept: Olay’s first-ever product, Beauty Fluid, was invented by South African chemist Graham Wulff for his wife back in 1952. For decades, the science-backed brand has been at the forefront of innovation, particularly in anti-ageing. Powered by clinically proven actives such as niacinamide and peptides, its formulas promise smoother, plumper skin at a more accessible price point.
Visit OLAY.CO.UK
Estée Lauder
The Concept: Pioneering female entrepreneur Estée Lauder founded her namesake brand in 1946. Her interest in beauty was kickstarted by her Hungarian uncle, whom she used to watch concoct velvety creams from a laboratory in their back garden. The brand, now a cosmetics giant, is sold worldwide, but remains true to its values by prioritising quality and consumer experience. The Advanced Night Repair Serum – a skincare icon in its own right – is a certified SL favourite.
Visit ESTEELAUDER.CO.UK
L'Oréal
The Concept: A global beauty leader, L’Oréal has been pushing boundaries for over a century. Some might be surprised to hear the company’s first product was actually a hair dye created by chemist Eugène Schueller in 1909. With decades of skincare research now under its belt, L’Oréal uses its expertise to shape an entire line of skincare and cosmetics, including viral skin illuminator Lumi Glotion.
Visit LOREAL-PARIS.CO.UK
The Ordinary
The Concept: Budget-friendly The Ordinary is part of Deciem, a disruptor brand created by Brandon Truaxe back in 2013. Known for its clinical feel, the brand bottles potent ingredients in pared-back packaging. Not sure where to start? The Niacinamide 10% + Zinc 1% is great for improving tone, while the Squalane Cleanser leaves your skin feeling soft and nourished.
Visit THEORDINARY.COM
La Roche-Posay
The Concept: This French pharmacy brand was created in 1975, but its full history goes all the way back to the 14th century when a nobleman discovered the thermal springs in the town of La Roche-Posay. Developed with dermatologists, its formulas are extremely gentle, and many are suitable for sensitive skin. Its hero lines, Effaclar (for acneic skin) and Anthelios (SPF), are staples in our bathroom cabinets.
Visit LAROCHE-POSAY.CO.UK
Cetaphil
The Concept: For over 70 years, Cetaphil has led the charge in treating sensitive skin. It was developed by a pharmacist in Texas who came up with the original version of its Gentle Skin Cleanser – now a modern bestseller. Affordable and reliable, the brand is especially valued by those who have dryness and eczema, thanks to its nourishing bodycare formulas that contain ingredients like ceramides and vitamin E.
Visit CETAPHIL.CO.UK
Aveeno
The Concept: Aveeno’s story began in 1945 when brothers Albert and Sidney Musher learnt about the benefits of colloidal oatmeal. Rich in proteins, lipids and vitamins B and E, it can be used to heal dry, irritated skin, and thus formed the basis of the brand’s bestselling formulas. With more than 70 years of research and over 30 clinical trials under its belt, Aveeno is all about combining science with natural ingredients to create gentle, skin-friendly products.
Visit AVEENO.CO.UK
Drunk Elephant
The Concept: Certified cool-girl brand Drunk Elephant is a newcomer compared to the many heritage brands on this list. Whether or not you subscribe to the ‘clean beauty’ approach, there’s no denying that Tiffany Masterson struck gold when she came up with Drunk Elephant in 2012. Hardworking formulas housed in Instagram-friendly packaging? A guaranteed hit.
Visit DRUNKELEPHANT.CO.UK
Byoma
The Concept: Tan-Luxe’s founder Marc Elrick created Byoma back in 2020 when people were ‘playing chemist’ in their own bathrooms by mixing powerful actives. Recognising that overcomplicated routines weren’t necessarily getting better results, he came up with an affordable brand centred around skin barrier health. Within Byoma’s colourful line-up, try the ceramide-rich Hydrating Serum – it’s great for restoring bounce and glow.
Visit BYOMA.COM
CeraVe
The Concept: Taking top spot as Google’s most searched-for skincare brand is derm-backed CeraVe. Since its launch in 2006, the US brand has cemented itself as a global favourite, renowned for its simple, science-led approach. Its products – including the beauty editor-approved SA Cleanser – are all formulated with three essential ceramides (1, 3 and 6-II) to support and strengthen the skin’s natural barrier.
Visit CERAVE.COM
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