How To Up Your Anti-Ageing Game

How To Up Your Anti-Ageing Game

Looking to up your skincare game? Murad is the beauty brand to know – inspired by Founder Dr Murad’s 30 years of dermatological research, their Age Reform range will seriously transform your skincare regime. Backed by science and a winner of countless beauty awards, here’s why it’s earned a staple place on SL’s beauty shelf…

What’s the concept behind Murad?

Founded in LA in 1989 by dermatologist and trained pharmacist Dr Howard Murad, the brand was the beauty world’s very first skincare range developed by a doctor. His innovative and award-winning products are aimed at making beautiful skin accessible to everyone. With 19 unique patents and a 30-year legacy of clinical testing, Murad’s products are often unrivalled when it comes to proven results.

Where do you start?

Whether you’re in your 20s or 40s, Murad’s Age Reform range is one to try. As Dr Murad himself says: “You’re never too young to care for your skin. Adults should be proactive about preventing and treating the visible signs of ageing – the earlier you start, the better.” The 17-strong product line-up is packed with some of the world’s highest-quality anti-ageing and hydrating ingredients to smooth and plump up fine lines for softer, visibly younger-looking skin.

If you're searching for a new solution to fine lines and a lacklustre complexion, look no further.

What’s in the range?

Spanning cleansers, masks, exfoliators and moisturisers, the range has every skincare need covered. Recent additions to the collection include the game-changing Nutrient-Charged Water Gel, a powerful blend of five peptides, five vitamins and five minerals clinically proven to lock in hydration for up to five days, strengthening the skin’s barrier for a plump, smooth complexion; and the Hydro-Glow Aqua Peel, a clever two-step system that’ll gently exfoliate skin for a lit-from-within glow.

What are the other hero products?

Brimming with hyaluronic acid, the Hydro-Dynamic Ultimate Moisture is one to try for instant results, while the AHA/BHA Exfoliating Cleanser has scooped countless beauty awards for its glow-boosting prowess. Plus, unlike other dermatologist-backed skincare brands, the Murad philosophy takes a more holistic stance, believing a healthy complexion is a reflection of total wellness both inside and out. Take, for example, the Hydro-Glow Food Supplement: a potent blend of glucosamine, hyaluronic acid and collagen for naturally beautiful skin.

Who’s it for?

Whether you’re concerned with a lacklustre complexion that's in need of a burst of radiance or are on the hunt for an anti-ageing all-rounder, look no further. The Age Reform range is suitable for all ages and skin types – even those of us with more sensitive complexions and especially those prone to dryness.

Does it really work?

Absolutely. In clinical trials, users saw a 400% boost in hydration when using the Hydro-Glow Aqua Peel; 100% of users showed skin barrier repair within just 30 minutes of using the Nutrient-Charged Water Gel; and after six weeks of using the Hydro-Glow Food Supplements, 82% of participants saw more radiant, healthy-looking skin. Plus, you only need to look at Murad’s website, where thousands of five-star reviews sing the praises of the entire Age Reform range.
Want in? The Age Reform range is priced from £25, available from

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