The Scandi Brands Taking The Beauty World By Storm
The Scandi Brands Taking The Beauty World By Storm

The Scandi Brands Taking The Beauty World By Storm

Scandinavian beauty brands are known for their no-nonsense approach and focus on sustainable, clean ingredients. Many have now made their way over to the UK – with the likes of Lumene and Björk & Berries cropping up time and again in lists of pro recommendations. Here are the Scandi names to have on your radar…

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Bjork & Berries

About The Brand: Steeped in centuries of Swedish skincare and perfumery, Björk & Berries is committed to harnessing the power of raw ingredients – think bark, birch leaves and witch hazel – to develop luxurious, sustainable products. The range includes hand and shower creams, body oils and candles, all encased in simple packaging. To ensure each product matches the brand’s ‘eco-luxury’ ethos, everything is made with non-toxic ingredients that are kind to skin and the planet, while the formulas reflect a range of Swedish botanical extracts.

The Bestsellers: There’s an extensive selection to choose from, but the hand and body washes get rave reviews – White Forest is rich and hydrating with notes of bergamot, blackcurrant and lemon. Meanwhile, the Garden Bath Salts are brimming with relaxing lavender and soothing chamomile, while the Body Scrub is infused with the brand’s signature fragrance.

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Face Stockholm

About The Brand: This is one of Stockholm’s most popular beauty brands. Affordable, sustainable and using only the best ingredients, the products are suitable for all skin types. The range is well curated and full of day-to-day essentials, but you can also expect seasonal drops that keep up with the trends. We also love that the packaging is made from recycled materials, so you never have any of that throwaway guilt. 

The Bestsellers: There’s so much to love in the range, but a standout is the Tinted Mineral Moisturiser. Offering the perfect amount of coverage, it never feels thick or occlusive – it just gives your skin that smooth, airbrushed effect and a luminous glow. The Lash Booster Mascara is great for instant inky definition, while the Overnight Stem Cell Mask is a must-try for dry, thirsty skin in need of hydration.

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Frama Apothecary

About The Brand: Lifestyle brand Frama Apothecary started life as a homeware brand and has since expanded into self-care. Its range of fragrances, hand and body care all rely on simple but uplifting ingredients. Everything is made using natural materials, but quality is never compromised. The products give off five-star hotel lobby vibes with pleasingly minimalist packaging that doesn’t have a detrimental impact on the environment. You’ll find ingredients like shea butter, thyme oil and cotton extracts soften and smooth, while vitamin E seals in hydration. 

The Bestsellers: The luxe body washes aren’t to be missed. Silky in texture, they coat the skin in a non-sticky layer of moisture while leaving behind a long-lasting scent that feels clean and fresh. Don’t miss the fragrances either – we love Deep Forest. With notes of orange, rose, cedarwood and patchouli, it’s green and woody with a soft dry down we can’t get enough of.

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About The Brand: One of Finland’s bestselling beauty brands, Lumene was Scandinavia's best-kept skincare secret until a string of make-up artists like Saffron Hughes started recommending its products. Most of its skincare is still made in the Finnish city of Espoo, and the formulas draw on natural ingredients found in the Nordic landscape, from Arctic spring water to cloudberries, birch sap to pine bark. The quenching Nordic Hydra range makes light work of hydrating even the most parched of complexions, and the entire range counts an impressive roster of Scandi influencers among its fans.

The Bestsellers: If you’re after a vitamin C serum that will leave your skin hydrated and smooth, Lumene’s Nordic-C Glow Boost Essence is worth a try. Containing Arctic cloudberry and two types of hyaluronic acid, it helps skin look and feel plumper. For sheer but visible coverage, try the brand’s Instant Glow Beauty Serum which gives skin a fresh, dewy quality. Finally, don’t miss the Hydra Gel Mask, which contains organic birch sap and lingonberry for a fresh 15-minute treatment.

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About The Brand: Created back in 2012, Skandinavisk celebrates the region’s unique landscapes. Products are made in Copenhagen and Stockholm with a less-is-more approach – they only contain a few key ingredients and the packaging is on the minimal side. The range includes personal scents, home fragrance and candles, as well as luxurious body essentials to soothe and nourish – think body butters, hand creams and hand washes.

The Bestsellers: Skandinavisk’s most popular scent is Skog, named after the Norwegian and Swedish word for forest. Containing notes of pine needles, fir cones, birch sap and lily of the valley, the Skog Scented Candle has a distinctive earthy scent that will bring a touch of hygge to any home. The Øy Scented Hand Cream gently relieves sore, dry hands, while the Skandinavisk eau de toilette is green and refreshing with notes of moss and wood.

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Woods Copenhagen

About The Brand: If you follow any cool Scandi girls on Insta, you probably know about this brand already. Featuring a range of natural and often locally sourced ingredients, Woods Copenhagen uses high-quality, non-toxic extracts in its skincare, all of which is free from toxins, pesticides and phthalates. It’s also one of the more sustainable options on this list, with recycled packaging and organic ingredients sourced from nature. With options for men and women, everything – from the creams and cleansers to the serums and body oil – is made with sensitive skin types in mind, so you needn’t worry about irritation. Extra points go to the stylish packaging.

The Bestsellers: If you’re new to the brand, try the Daily Hydra Cream which helps protect the skin against pollution and free radicals with a gentle mix of nourishing oils and fruit extracts, or the Daily Foaming Cleanser which contains aloe leaf water to soothe skin without stripping it. One of the brand’s most loved products is its Intense Hyaluronic Mask, made from sea buckthorn and hyaluronic acid for a serious hit of moisture.

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