The TikTok Beauty Products That Actually Live Up To The Hype

There’s no denying TikTok is one of the best places to learn about the latest beauty launches. But with so many products going viral, it can be hard to determine which ones are really worth the money. That’s why we decided to put some of the biggest contenders to the test – here’s what came out on top.
By Sapna Rao

All products on this page have been selected by our editorial team, however we may make commission on some products.

Hair Wax Stick, £13.60 (was £16.95) | Bed Head By Tigi

From Hailey Bieber to Rosie Huntington-Whiteley, the slicked-back bun is as popular as ever. And while there are plenty of waxes, gels and hair sprays out there that promise to tame pesky flyaways and baby hairs, TikTok users recommend this tool almost over any other. Formulated as a stick, users simply tie a bun before using this stick to paste down any strays and keep them in place. Effortless and compact, it’s ideal for on-the-go touch ups.

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Brazilian Crush Cheirosa 68 Perfume Mist, £22 | Sol De Janeiro

Sol De Janeiro is known for its scented body care products, but recently it’s the brand’s body sprays that have blown up on TikTok. Not only are they affordable, the formula is cruelty free, vegan and contains zero phthalates and parabens, so you can use it all over your body, hair and clothes without fear of damage or stains. We love the broad range of scents, too – from sweet pistachio to a warm summer breeze, there really is something for everyone.

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Face Primer, Glow & Sculpt, £24 | Refy

A quick search on TikTok will pull up videos that feature this REFY primer – the design of the packaging certainly has users shook. With a roll-on applicator, you can apply this primer directly onto your skin, while also giving your face a mini massage to sculpt and define. Meanwhile, the primer dries down to keep your make-up in place, but is also designed to reduce the appearance of redness and blemishes thanks to a calming blend of glycerine and niacinamide. Genius.

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Satin Heatless Curling Set, £11.50 | Kitsch

Few hacks of late have done the rounds on TikTok quite like heatless waves – and these satin rods are a favourite among the platform’s users. Weaved into the hair before bed, they deliver bouncy waves with minimal effort come morning. For more insight into heatless hacks and the best ways to achieve the look, check out our piece ‘12 Heatless Hacks For Great-Looking Hair’.

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Dreamcoat Supernatural Spray, £27 | Colour Wow

Thanks to Color Wow’s global ambassador and creative director Chris Appleton, the Dream Coat is generating serious buzz online. Promising a glossy, high-shine finish, simply saturate clean, damp hair in the product before blowing out with a brush for a salon-worthy results.

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Triangle Powder Puffs, £2.59 | Prousky

Forget Beautyblenders, these puffs are the latest craze for creating a flawless base. They work by picking up finely milled powders and pressing them into the skin without it creasing. They’re best used under the eyes for baking, or to set other areas of the face.

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Warm Wishes Effortless Bronzer, £28 | Rare Beauty

Rare Beauty’s viral blushes are everywhere – arguably prompting the brand to bring out a bronzing product that fans are just as crazy for. This ‘chubby-stick’ design makes it deposit the colour directly onto the skin, while the formula itself if creamy and easy to blend. Great for contouring or gentle bronzing, alike.

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Soft Sculpt Transforming Skin Perfector, £39 | Makeup By Mario

Kim Kardashian’s personal make-up artist, Mario Dedivanovic, has built a loyal following – in part thanks to his luxurious, performance-driven make-up line. His eyeshadow palettes are a cult favourite, but this latest launch – the Skin Perfector – has got TikTok talking. The multipurpose product is best used after foundation and concealer as either a bronzer, highlighter or finishing powder – depending on what shade you opt for. Not only does it blend beautifully on top of creams and liquids, it adds a radiant glow.

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