The TikTok Beauty Products That Live Up To The Hype
The TikTok Beauty Products That Live Up To The Hype

The TikTok Beauty Products That Live Up To The Hype

TikTok may not be for everyone, but there’s no denying it’s a good way to find out about the latest beauty launches. But with so many products going viral, it can be hard to find the best. That’s why we’ve curated a list of seven overnight sensations we think are worth it – from The Ordinary’s iconic peeling solution to Dior’s lip oil…
By Sapna Rao

All products on this page have been selected by our editorial team, however we may make commission on some products.

Freck OG Original Freckle Pen, £15.25

Why It's Popular: Faux freckles are so popular, it’s made getting your hands on this wonder pen nearly impossible. With a fine-tip brush, the believable brown pigment replicates the appearance of real freckles – plus, it’s quick and easy to use.

How To Use It: Start by dipping the brush into the pigment, then use it to lightly tap on clusters of freckles. Then, press them into the skin with your fingers, moving them to the sparse areas you feel need that faded freckle look – think the nose and around the eye area.

Available at

Rare Beauty Soft Pinch Liquid Blush, £19

Why It's Popular: This liquid blush from Selena Gomez’s new line is all over TikTok. With a creamy, blendable formula, it’s no wonder make-up artists love it already. Providing a matte flush to cheeks, with only a small amount of product needed each time, you can choose from more than ten shades – all of which are designed to suit a range of skin tones – though an SL favourite has to be ‘Encourage’.

How To Use It: Apply one small dot of product to each cheek using the large doe-foot applicator. Blend it out using a damp beauty sponge or a short, but not too loosely packed, buffing brush. To amp up the glow, mix it with Rare Beauty’s liquid highlight. The two work well together to create a flawless glow that catches the light beautifully.

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Glow Recipe Watermelon Glow Niacinamide Dew Drops, £31

Why It's Popular: Glow Recipe’s Korean products have taken the beauty world by storm. The clever formula of these dew drops uses niacinamide to provide an instant glow, but also long-lasting hydration. Meanwhile, the smooth, gel-like texture is satisfying to apply, and never leaves any oiliness left behind, just a glossy, glass-like sheen that makes skin look seriously healthy.

How To Use It: Use this like a primer. Massage it into your complexion, let it settle for five minutes and then apply your foundation, or any other base make-up on top. You’ll find its luminosity comes through immediately. Alternatively, tap a little over the highest points of your face to finish off your look.

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Anastasia Beverly Hills Brow Freeze, £24

Why It's Popular: A current Anastasia Beverly Hills favourite within the TikTok community is ‘Brow Freeze.’ Designed to give a ‘laminated’ effect to brows, it is a soap/gel hybrid, but is often referred to as a styling wax. Transparent in texture, it works with all hair colours and skin tones to slick brows back and give them that expensive, buffed-up finish without any stickiness or rigid feel left behind. It works well when used on its own, but for extra enhancement, layer on a tinted gel or pen afterwards.

How To Use It: A little goes a very long way with this. Use the brow applicator to run a small amount of product through your arches. For best results, run the brow hairs against the direction of hair’s natural growth, then go back over them to ensure you’ve distributed the product evenly. If your brow hairs are really wayward, use the wand coated in gel to hold down hair for a few seconds to ensure everything stays put.

Available at

Dior Backstage Rosy Glow, £29.50

Why It's Popular: With an A-list fan-base, this Dior Rosy Glow Blush is an investment, but the silky formula makes it worth it. The universally flattering shade uses colour reviver technology to react to your skin’s own moisture levels. The result? A customised, fresh tint that develops within seconds of application. It dries down into a powder, so you know it’ll last all day, while the rich pigment means you only need a light dusting to get the perfect flush.

How To Use It: For the most natural results, use a big, fluffy kabuki brush to dust this over your complexion. Tap any excess off on the back of your hand to avoid depositing too much product at once and use a little over your eyelids too for some extra warmth.

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Paula’s Choice Skin Perfecting 2% BHA Liquid Exfoliant, £31

Why It's Popular: This liquid exfoliant always receives high praise, both on TikTok and Instagram. That’s thanks to salicylic acid and the fluid-like formula which works down deep to remove dead skin cells at speed. The benefits don’t stop there – it’s also full of anti-inflammatory properties to help minimise breakouts. Despite the potent ingredients, it’s gentle enough to be used daily post-cleanse. The best bit? It helps other products work harder, too, so any moisturisers or serums can better absorb for maximum hydration.

How To Use It: Always apply it post-cleanse or after toning, and if you’re using it in the morning, always follow up with an SPF30 or more to ensure your skin doesn’t become too sensitised.

Available at

Dior Glow Lip Oil, £29.50

Why It's Popular: It’s hard to get hold of this popular lip oil thanks to the constant hype. The unique formula sits somewhere between a gloss, oil and balm, so you get the best of all worlds, without any of the stickiness. Designed to glide on seamlessly, the large doe foot applicator quickly sculpts lips with a glossy sheen. Not only do you get an instant dose of hydration, but the soft tint looks natural and healthy. Extra points go to the added cherry oil, which smells incredible.

How To Use It: Use a slick of this to prime lips for any colour or stains you might like to apply on top. Because the colour is subtle, you can always wear it alone, for just a hint of something. Likewise, it works well as a glossy topcoat over lipstick and will instantly enhance the pigment and richness of the colour.

Available at

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