Best Places To Shop In Athens
Best Places To Shop In Athens

Best Places To Shop In Athens

A new wave of local makers and entrepreneurs are making a splash on the city’s retail scene. From the best multi-brand boutiques to specialist outlets with much tighter edits, these are the places to hit on an Athens shopping trip.
Image: Mouki Mou

All products on this page have been selected by our editorial team, however we may make commission on some products.

It’s A Shirt

In an ancient city, It’s A Shirt is a thoroughly contemporary proposition. Founder Christina Christodoulou finds high-quality deadstock fabrics and takes them to her dad’s tailoring workshop to turn them into, yup, shirts. The unisex styles tend to run classic, but don’t think they’re just for summer because Greece is a hot country. Christina’s AW pieces have been some of our favourites so far.

Visit ITSASHIRT.GR

The Naxos Apothecary

Brothers Yorgos and Andronis made their money as founders of the Korres beauty line. Now they concentrate on what they love. Inspired by the Greek island they grew up on, they draw on the traditional flora of Naxos to create gentle skincare and evocative fragrances – all presented in an appealingly old-world way at their pristine, white-tiled HQ close to Syntagma Square.

Visit THENAXOSAPOTHECARY.COM

Ancient Greek Sandals

You know the brand from Net-A-Porter. Now’s your chance to get close to source. Ancient Greek Sandals are made in Greece by craftsmen using time-honoured techniques, and the best place to see the fruits of their skilled labour is the flagship store a little north of Syntagma Square.

Visit ANCIENT-GREEK-SANDALS.COM

Mouki Mou

If you like Mouki Mou on Chiltern Street, don’t miss its sister store in Plaka. Taking its lead from the 1970s building it took over, the Athens outpost has chosen a spartan mid-century backdrop for its slightly different edit of high-end clothing, jewellery and objets. It’s probably the only place in town you’re going to find exquisitely au courant designers like Casey Casey or Lemaire.

Visit MOUKIMOU.COM

It's A Shirt
It's A Shirt
Mouki Mou
Mouki Mou

Hyper Hypo

This art and design bookstore in Monastiraki covers high culture and low in its quest to educate and entertain. You might leave with a mind-expanding new publication, or just a novel gift for someone back home.

Visit HYPERHYPO.GR

Paraphernalia

Only the best concept stores stay relevant for more than a season or two – perhaps because it’s hard to maintain an unerring eye when you’re always moving with the times. Paraphernalia has been ahead of the curve for a decade now. Drop in to discover the latest in Japanese ceramics, Danish figurines, Swedish shelving systems and Belgian lighting.

Visit PARAPHERNALIA.GR

Number 3

Number 3 could pass for the Athens outpost of Dover Street Market. In under-furnished surrounds, you’ll find niche Comme des Garçons lines starkly presented alongside high fashion pieces from designers with a street edge like Noir Kei Ninomiya.

Visit NUMBER3STORE.COM

Modernon

The full name of this store is Modernon: A Retrosexual Movement. Don’t be put off. As far as we can tell, the retrosexual movement is all about elegant mid-century furniture – of which there is lots to drool over at the Modernon showroom  

Visit RETROSEXUAL.GR

Lito Cabinet de Curiosités

Greek jewellery brand Lito hides its eye-catching creations in a tiny basement store in Kolonaki. Head down to discover some statement pieces, many using the traditional evil eye motif.

Visit LITOFINEJEWELRY.COM

Ancient Greek Sandals
Ancient Greek Sandals, @ANCIENTGREEKSANDALS
Hermina Athens
Hermina Athens

Luisa World

For almost 50 years, Luisa World has been keeping the discerning women of Athens in designer gear. Today, in its Kolonaki flagship, all the names you’d hope to see are here, from Alaïa to Zimmermann. There’s now a tight men’s edit too.

Visit LUISAWORLD.COM

Hermina Athens

Hermina Athens is an affordable Greek jewellery brand now making waves internationally – you might have seen its bold gold designs in Liberty at one point. Pieces are hand-crafted here in the city and many of them are inspired by local mythological characters.  

Visit HERMINAATHENS.COM

Aphilo Athens

The couple behind Aphilo were inspired by a grandfather’s work as a handkerchief maker. His original embossings and engravings adorn handkerchiefs sold in Aphilo, but they are also now on totes, shirts and blankets. The achingly cool store in edgy Exarcheia also carries clothes, jewellery and candles from other local makers, as well as furniture by the couple themselves.

Visit APHILOATHENS.COM

L’On

This is vintage shopping as it should be. L’On finds beautiful pre-loved clothing and homewares, and presents them carefully at its store in the centre of Athens to show you how they might improve your life.

Visit LONSPACE.COM

The Naxos Apothecary
The Naxos Apothecary

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