10 Influencer Brands We Rate
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10 Influencer Brands We Rate

Influencers aren't just promoting other peoples' fashion brands – they're creating their own. Needless to say, they know what makes a good product. Here are the labels to know...

Loulou Studio 

Who's Behind It? Chloé Harrouche (@LouLouDeSaison)

For a slice of French girl cool, it doesn’t get much better than Loulou Studio. Shop for quality, wardrobe staples like chunky knits, boxy blazers and sleek, oversized coats.

Visit LouLouStudio.fr

Attico 

Who’s Behind It? Gilda Ambrosio & Giorgia Tordini 

Lovers of structured shoulders, acid brights and micro hemlines, Italian fashion girls Ambrosio and Tordini launched Attico in 2016. It’s built a cult following since then, most recently designing Camille Charriere’s wedding shoes. 

Visit TheAttico.com

By Aylin Koenig 

Who's Behind It? Aylin Koenig, of course.

True to her own minimalist style, Koenig’s eponymous label features plenty of cool neutrals, slouchy tailoring and oversized silhouettes that nail effortless cool. 

Visit ByAylinKoening.com

Laveste 

Who’s Behind It? Blanca Miró & Maria De La Orden

You’ll probably recognise Laveste’s kitschy collared shirts, with their playful fabrics and contrast piping. Worn by the likes of Sara Ramén, Leandra Medine and Pandora Sykes, these are pieces that will definitely spark joy. 

Visit LaVeste.com

Musier Paris 

Who’s Behind It? Anne-Laure Mais 

Understated yet sexy, Musier’s pieces are designed with longevity in mind – think timeless silhouettes with contemporary details to add interest. Shop its signature cut-out tops and dresses, as well as hard-working wardrobe staples.  

Visit MusierParis.com

Rotate Birger Christensen 

Who’s Behind It? Jeanette Madsen & Thora Valdimars 

Joyous, statement silhouettes at a mid-range price point? No wonder Rotate has been so successful. From sleek evening separates to wedding guest dresses, its pieces turn heads for all the right reasons.

Visit RotateBirgerChristensen.com

Rouje 

Who’s Behind It? Jeanne Damas 

Feminine and quintessentially French, Rouje focuses on the simple separates that its founder Jeanne relies on – specifically denim, chunky knitwear and girly underwear. 

Visit Rouje.com

Filippa Hägg

Who’s Behind It? Filippa Hägg

Embodying Filippa’s signature style, her namesake brand is a mix of chic Parisian style and Scandinavian minimalism. Expect an effortless take on the likes of overcoats and blazers, as well as simple yet statement dresses – the kind of hero staples which are easy to mix and match and form a stylish, cohesive wardrobe.

Visit FilippaHagg.com

Manola 

Who’s Behind It? Belen Hostalet 

Spanish influencer Belen has her own athleisure line, featuring a range of sleek workout separates and retro-inspired sweatshirts. With a variety of chic, earthy tones on offer, they’re good enough to wear outside of the gym too.

Visit Manola.com

Amlul 

Who’s Behind It? Gala Gonzalez 

Resortwear label Amlul creates its seasonless pieces in limited quantities (and never restocks). Collections cover flirty sundresses to lightweight cardigans, all with a hint of Gonzalez’s signature boho style. 

Visit Amlul.com

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