3 Cool Brands To Know

3 Cool Brands To Know

Here at SL, we consider it our job to keep you in-the-know when it comes to the newest, and most discerning, fashion brands out there. From classic dresses to statement blouses, here are three cool labels we’re loving.

The Story 

Based in the US, Hunter Bell was founded in 2006 by its namesake designer. After working as a design assistant in various fashion houses in New York and interning at the likes of Nanette Lepore and Rebecca Taylor, Hunter launched her own brand to create pieces for those who like to make their own fashion rules. “It’s about creating sophisticated, feminine clothing for the individualist,” she says.

The Style 

Hunter Bell designs are known for their wearability, juxtaposed with statement details like exaggerated shoulders, ruffles and voluminous silhouettes. While you can just as easily imagine them being worn out for the evening, everything is ideal for daytime wear, too. 

What’s Different

The brand prides itself on designing and manufacturing entirely within the US, as well as being keen supporters of Manhattan’s garment district. Having relocated to Texas in 2016, where Hunter today designs all of her pieces, all of the production still takes place in NYC. “I believe in giving back to the US with job creation,” she says. “Actually, it’s more common to experience issues with overseas production than with local manufacturers.” 

What’s Next 

Mums should keep their eyes peeled for Hunter Bell’s upcoming kidswear line, Harrison Bell (named after the designer’s daughter). Expect the same playful elements from the main womenswear line, only this time reimagined in cute and functional children’s clothes. 

 
Visit HunterBellNYC.com

The Story 

After many years working in the world of fast fashion, Celia B founded her eponymous label with designs inspired by her textile research journeys across the world. “I wanted to create a label with a unique aesthetic and attention to detail,” says Celia. “The brand launched in 2012 and to this day, we’ve managed to keep the business independent and managed by a small group of women living between Spain, Italy, Shanghai and Bali.”  

The Style 

It’s not difficult to spot a Celia B design – feminine dresses are her go-to, complete with embroidery, tied shoulders and ruffled trims. If you’re a fan of Zimmermann, Rhode Resort and LoveShackFancy, you’ll love her playful designs, which are both elegant and fun.

What’s Different

“Our designs really are unique,” agrees Celia. “We mix different prints, colours, textures, materials, trims and techniques, which are sourced from different places around the world.” The result is bold prints, clashing colours and 70s-inspired swirls that stand out for all the right reasons. “We firmly believe in empowering women by creating timeless and unusual designs that give the wearer a sense of freedom and individuality,” she adds.

What’s Next 

If Celia B’s maximal aesthetic is something you like to channel beyond your wardrobe, you’ll be pleased to know the brand is venturing into homeware, too. “We have just launched a line of fabulous, printed napkins, placemats and tablecloths, all with the same eclectic bright and colourful prints the brand is so well known for,” explains Celia. “As of next week, we’ll also be launching ceramics too, which is very exciting – think mugs, bowls and tableware.”

 
Visit CeliaB.com

The Story 

Born and raised in Paris, Magali Pascal graduated from EnsAD (L'École nationale supérieure des Arts Décoratifs) in 2002, before launching her own label three years later from her studio in Bali, Indonesia. 

The Style 

It’s clear to see the influence of both her Parisian roots and Balinese lifestyle in Magali’s designs – classic yet modern, structured yet fluid, the juxtaposition of these elements are what makes her pieces so interesting. Think the boxy shapes of Isabel Marant combined with the whimsical ruffles and puff sleeves of Ulla Johnson. 

What’s Different

You really can get a bit of everything at Magali Pascal and yet, her collections don’t feel incoherent as a result. Whether you’re looking for an event dress, sharp tailoring, off-duty staples or a pretty blouse, there’s something for everyone in a variety of cool neutrals and occasional injections of print. 

What’s Next 

Magali Pascal’s SS21 and PF21 collections have not long been available to buy, so we advise keeping an eye on the brand’s Instagram to keep up to date with the latest releases.

 

Visit MagaliPascal.EU

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