7 Multi-Brand Boutiques Worth Knowing About
East & West London: Aimé
Since starting life in 1999, Aimé has become a go-to destination for everyday fashion with a French accent. With stores in Notting Hill and Shoreditch, French Cambodian sisters Val and Vanda Heng-Vong stock pieces from quintessential Parisian brands like A.P.C and Isabel Marant, alongside contemporary international favourites like Ulla Johnson and Veja.
Visit AiméLondon.com
South London: Katie & Jo
Based in south London – and with a new outpost on the King’s Road – Katie & Jo stocks SL favourites like Ba&sh, American Vintage and Seraphina. A user-friendly e-commerce site offers worldwide shopping and free delivery over £150. Check out the ‘Be Inspired’ section for styling tips and fashion updates.
Visit KatieAndJo.com
Yorkshire: Morgan Clare
Northern-based fashion girls should make Morgan Clare their next stop. With a spacious, relaxing two-storey store in the centre of Harrogate’s designer Montpellier Quarter – plus an online store that ships worldwide – it stocks brands like Anine Bing, Acne and Aquazzura, while its jean shop offers contemporary denim from the likes of Agolde, Paige and Citizens of Humanity.
Visit MorganClare.co.uk
East & West Sussex: Neilson Boutique
Created by three sisters with strong backgrounds working for brands such as Chanel, Gucci, Joseph and Browns, Neilson is the place to find lesser-known brands like Hades Wool, Rock and Ruby and Velvet Tees. Everything has a pared-back aesthetic, so this is definitely one for minimalists.
Visit Neilson-Online.co.uk
Bath: Square
In a listed building in the centre of Bath, Square has sold a range of designer labels for more than 40 years. From Ganni to IRO, Nanushka to Isabel Marant, you can also find everything online, but for IRL personal service, this is a hard one to beat.
Visit SquareBath.co.uk
St Albans: The Dressing Room
Established in 2005 by Deryane Tadd in St Albans, The Dressing Room is always fresh and exciting – with everything hand-selected by Deryane to this day. There are free personal shopping appointments, as well as relaxing spaces for friends, family or even children while you shop.
Visit The-DressingRoom.com
West Sussex: Twenty
You’ll find Twenty in the rural village of Petworth in West Sussex. A one-stop destination for contemporary fashion, brands available include everything from Rotate and Rixo to Shrimps and Sea NY. You can shop in store and online – or book a personal shopping appointment on Zoom, where staff will curate a range of items for you to try on at home.
Visit TwentyPetworth.com
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