7 Standout Shows From Milan Fashion Week
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Prada
Prada kicked off Milan Fashion Week by reinventing the skirt. Miuccia Prada and Raf Simons played with pleats, sheer fabrics, embellishment and sculptural shapes, giving each look a cool, unexpected edge. Paired with everything from bralettes and knits to oversized outerwear, it felt polished but never too perfect.
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Bottega Veneta
Bottega put a playful spin on modern luxury, mixing sharp tailoring with relaxed, sculptural silhouettes and plenty of texture. The colour palette moved between rich chocolate and camel through to butter yellow, red and soft blue, so things felt fresh and wearable. Fringing, tactile fabrics and oversized accessories added plenty of personality, while the styling had that cool, slightly unexpected feel.
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Ferragamo
Ferragamo’s SS27 collection looked to the 1940s, reworking workwear and utility dressing into something sharply sensual. Maximilian Davis combined tailored coats, cinched waists and structured suiting with sheer draping, leather, latex and glossy python. Inspired by the house’s iconic Invisible Sandal, the collection balanced modern glamour with Ferragamo’s established shoemaking heritage.
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Fendi
Fendi’s SS27 collection played with a soft, sophisticated palette of butter yellow, blush pink, powder blue and rich chocolate brown, punctuated with flashes of bold red. The mood was polished but relaxed, with fluid tailoring, sheer layers and easy separates bringing a fresh take to the house’s signature glamour. Accessories were equally strong, from oversized bags to statement belts and barely-there shoes.
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Gucci
Gucci’s SS27 show saw Demna transform a Milan convention centre into a fully functioning Gucci boutique, creating a unique setting for his evolving vision of the house. The collection brought together narrow 1990s tailoring, polished Milanese dressing, equestrian details and youthful streetwear, with Horsebit loafers, oversized eyewear and statement bags adding a recognisable finish. Balancing bourgeois elegance with after-dark glamour, it felt confident, eclectic and distinctly Gucci.
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Max Mara
Max Mara made utility feel chic for SS27, with safari jackets, cargo vests and oversized trenches taking centre stage. The mix of relaxed tailoring, high-waisted trousers and practical details gave the collection a cool, modern edge. Earthy khaki, camel and sandy neutrals kept the palette understated, while belted waists and sculptural accessories brought a polished finish.
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The Attico
The Attico celebrated its tenth anniversary with an intimate SS27 collection inspired by the private, secret selves we reveal when no one is watching. Staged among beds, tangled sheets and flashes of cabaret lighting, the show brought together slinky dresses, sharp tailoring and fun partywear. Revisiting key ideas from the brand’s past while giving them a fresh twist, the collection felt sensual, confident and made for after-dark dressing.
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