The Summer Brands Worth Investing In

Zimmermann

What: Aussie label Zimmermann is now a fashion household name, thanks to legions of influencer fans and lust-worthy romantic summer designs. Vintage-inspired floral prints, floor-skimming maxis and flattering cuts are this season’s stand out features.

Wear with: Statement gold sandals and jewellery for high-octane glamour.

If you buy one thing: The Iris cut out dress is a firm influencer favourite; we love this season’s pale green update.
 

Three Graces London

What: Three Graces was propelled to fame a few summers ago with its fashion girl-approved pyjama-beachwear hybrids. Expect more of the same from the brand for 2018; nightdress-inspired shapes in impossibly thin, wearable cottons are ideal for lazy resort days.

Wear with: The simplest of white swimwear and amazing statement earrings.

If you buy one thing: The bell-sleeved, Almost A Honeymoon blue dress has glamorous, decadent appeal, whilst still being lightweight and unfussy. Win-win.
 

Sea

What: If cutesy floral prints aren’t your thing, look instead to New York brand Sea, whose dishevelled white separates and dark blue pieces put a romantic spin on more practical summer dressing.

Wear with: Denim everything; layer jeans, denim skirts and jackets for a fresh new season edit.

If you buy one thing: Opt for the simple Butterly broderie anglaise blouse – ideal for summer or layered with a biker once the weather turns.
 

LoveShackFancy

What: We frequently declare our love for this Hamptons-based label and their impossibly romantic floral separates. This summer’s collection sees the addition of frilly white designs and ruffle-detailed slips; ideal for long lazy holiday days.

Wear with: Beachy waves, dainty gold anklets and bare feet.

If you buy one thing: Try the Larissa floral print maxi; just add a belt and biker for a cool everyday twist.
 

Staud

What: Founded by Reformation’s former Creative Director, Sarah Staudinger, it’s no surprise cult favourite Staud has intense Cali-cool vibes. This season, directional pieces (that means wide leg jumpsuits, asymmetric dresses and square neckline tops) have been softened round the edges thanks to ice cream hues and soft neutrals.

Wear with: The label’s sell-out bucket bags and skinny cat eye sunglasses for a seriously on-trend edit.

If you buy one thing: The pink Valentina ruffle dress has surprisingly grown-up vibes – ideal with towering heels for summer’s big occasions.
 

Paloma Blue

What: From ditsy print wrap dresses to silky beach separates, Brit brand Paloma Blue has gone from strength to strength in recent seasons. We love this season’s ethereal, softer take on busy floral patterns.

Wear with: Take inspo from their new campaign and add unfussy sandals to their busy print pieces.

If you buy one thing: The blue Murano slip dress has effortless summer dressing written all over it.
 

Cloe Cassandro

What: Cloe Cassandro may be a British label, but the brand’s cutesy silk-crepon blend dresses are all inspired by Bali; hence the bright colours, relaxed fits and barely-there fabrics.  

Wear with: Crochet bikinis and raffia wedges for a tropical feel.

If you buy one thing: Make it the hot pink Kimi print midi: the length lets you get away with the look back home in Blighty too.
 

Innika Choo

What: Aussie born Innika Choo’s designs have a nostalgic feel; think grown-up takes on little girl dressing. We love bell-sleeved cotton dresses with floral embroidery and must-have frill detailed camis.

Wear with: White Hermès sandals and heart-shaped sunnies for an influencer-approved edit.

If you buy one thing: Go for the pale pink, short smocked midi – perfect to show off tanned pins.
 

Miguelina

What: Dominican-based label Miguelina embodies that relaxed, Caribbean aesthetic – the brand is renowned for its kaftans, skirts and cute crop tops adorned with heavy lace and crochet details.

Wear with: White trainers and layered gold necklaces for a high-low balance.
 
If you buy one thing: The Pamela wide leg pants come with an accompanying bralette for an on-trend summer look with serious impact.