The Conscious Edit
THE MINIMALIST LABEL:
Asket
Asket is focused on what it calls ‘the pursuit of less’ to combat overconsumption within the textile industry. The brand has disregarded seasonal collections and capsules, offering only a permanent collection of must-haves. It has also introduced an ‘impact receipt’ detailing the environmental footprint of each product – including carbon emissions, water and energy usage – to illustrate the need for slower, more conscious fashion. Plus, it uses natural materials sourced from responsible manufacturers, as well as a non-standardised sizing system.
Visit Asket.com
THE KNITWEAR:
Kotn
Another certified B-Corp, Kotn was founded to honour the culture and community that has grown up around Egyptian cotton farming along the River Nile. Intended to last a lifetime, pieces are made from raw materials and natural fibres that will biodegrade at the end of their lifespan. Plus, all the profits raised across the Black Friday weekend will go towards building three new schools in Egypt to support youth education.
Visit Kotn.com
THE PRE-LOVED PLATFORM:
ARKET Archive
ARKET has launched a new online resale platform to buy and sell pieces from its previous collections. When it first launched, ARKET’s intention was to curate functional, stylish wardrobe essentials with a timeless look to guarantee longevity. Now, the brand is now building on this by further extending the lifecycle of its pieces by establishing a pre-loved community.
Visit UK.Archive.ARKET.com
THE OUTERWEAR:
Meriwether New York City Edit
With core values rooted in quality and longevity, Meriwether is an outerwear brand that produces high-quality, weather-resistant pieces with a low environmental impact. Its latest New York City edit is designed for everyday life in the city – where rain is often unexpected but inescapable. Its new line of coats is made from quick-drying and ethically sourced materials – the minimalist Amy style is made from a water-repellent wool cashmere blend with a removable hood scarf and belt.
Visit Meriwether-Official.com
The Partywear Brand
Casa Raki
Casa Raki is the South American-inspired clothing brand whose pieces are ethically made in Portugal. Its commitment to sustainability is evident through its use of recycled materials such as ECONYL® in its swimwear and renewable resource yarn from Castor Bean. Now, the brand has released its first winter collection using deadstock velvet. Spanning luxurious maxi dresses to chic velvet shorts, this is where you'll find your next party season look.
Visit CasaRaki.com
THE JEWELLERY COLLECTION:
Kitty Joyas
Kitty Joyas is a London-based jewellery brand that champions slow, thoughtful design. Using recycled metals and fair-mined gold plating, it celebrates local craftsmanship and a sustainable mindset. By sourcing materials responsibly, it minimises waste through limited production and made-to-order processes, alongside using repurposing excess metal.
Visit KittyJoyas.com
THE BAGS
Mashu
Mashu makes stylish, vegan accessories using an environmentally sustainable strategy. Drawing inspiration from Art Deco interiors and Cycladic architecture, the brand infuses a playful and forward-thinking aesthetic into each collection. With a commitment to meaningful change, the brand emphasises ethical practices in materials, supply chain, and production. Its contemporary bags, crafted in Athens, showcase a fusion of style and eco-consciousness. Supporting local artisans, Mashu aims to keep the tradition of leather craftsmanship alive to create a positive impact on the local community.
Visit Mashu.co.uk
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