A Cool Brand Owner Shares Her Style Rules

Every sandal tells a story. From handcrafting sandals in-store to launching a factory in Cape Town and collaborating with artisans in Kibera, AMANU is deeply rooted in the community. Creating something with purpose and bringing jobs home has been the highlight of my career.

Your style should feel like you, so dress for yourself. My advice is to wear what makes you feel confident. If an outfit’s ruining your night, it’s the wrong one. Timeless, comfortable and minimal is how I define my own style. If I can’t move, dance or live in it, I won’t wear it. I’d rather invest in quality and re-home pieces later via platforms like The RealReal. It feels more circular and intentional. If you’re feeling stuck, declutter. My remedy for a style rut is equal parts practical and refreshing – sell ten pieces you never wear and buy two you absolutely love. Fewer clothes means better clarity.

Listen to those closest to you. My mum wasn’t into trends but she had great taste – practical, earthy, artistic. Growing up in Africa really shaped my aesthetic. There’s a quiet beauty and grounded sense of proportion that’s just in you when you grow up there. Great style is about owning what works for you. You shouldn’t need to reinvent the wheel every season. Comfort is key – but that doesn’t have to mean sloppy. Clothes should elevate how you feel, not restrict it.

Take inspiration from the everyday. Nature, Africa, my incredible friends... I also still style myself like I did my clients – I think about the setting and build a persona for the evening. It makes dressing up feel more intentional.