Everything A Cool Brand Owner Is Loving

1. The New-Season Piece

Hermès leather is in a league of its own. I work with leather every day, so I recognise the brand’s sourcing and craftsmanship are on a different level. Owning an Hermès leather jacket feels like meeting a hero: you just want to understand what makes them so exceptional. Luckily, there are a lot of vintage ones of the market that aren’t so crazily priced.

2. The Shoes

I’m definitely a heels girl. This season, I’ll be living in sharp, minimalist stilettos and barely-there strappy sandals – styles that feel clean, architectural and elongating. I’ve long been a fan of Saint Laurent heels but I recently tried a few Alaïa pairs, and was genuinely impressed by how comfortable they are.

3. The Dress

A Victoria Beckham midi dress is one of the best day-to-night investments you can make in your wardrobe. I really admire how her pieces drape – she takes a simple, elegant silhouette and gives it a subtle twist, while effortlessly flattering the body. 

4. The Bag

Of course, I’m loyal to our Verafied collections. Right now, I’m taking the Club Bag everywhere – to work, the gym… I find it fits my needs perfectly. For something smaller and better suited for that day-to-night transition, the Café Mini is so compact but still fit the largest phone, a camera, wallet – all the essentials. 

5. The Jewellery 

I’m not usually a big jewellery person but recently I added a Tiffany cocktail ring to my collection. It’s bold yet elegant – the kind of piece that feels effortless while still making a statement.

6. The Timepiece

The ultimate timepiece is classic and understated – something that transcends trends and can be worn every day. If you’re really ready to invest, the wish list piece has to be a Patek Philippe Golden Ellipse.

7. The Denim

Madewell does some of the best affordable denim on the market. The fit and cut are unparalleled at this price point. This season, I have my eye on the Jules slim-straight jean. 

8. The Outerwear

There are two brands doing outerwear so well at the moment: Sportmax and Phoebe Philo. This fitted shirt jacket is such a good everyday piece – perfect for the office – and this cropped aviator is also high on my wish list.

9. The Knitwear

Again, it’s Hermès. I’ve had a vintage turtleneck for years and the material is truly out of this world. Just like its leather, the house works the finest knitted materials. It’s no surprise, it’s investing in Italian mill Lanificio Colombo in order to secure the finest cashmere for its collections.

10. The Up & Coming Brand

Alfie Paris is doing really cool things. Just like my own style, the aesthetic is very much informed by 90s minimalism and each collection celebrates a timeless, pared-back approach to style. I also like how it delicately blurs the lines between masculinity and femininity.

11. The Fashion Week Show

For me, the highlight of New York Fashion Week was Calvin Klein. I’ve been collecting vintage Calvin pieces for years, so it was such a joy to see them back on the runway. Each season keeps getting better – a reminder that Calvin Klein still shapes the conversation around refined minimalism. 

12. The Trend

While the 90s are definitely trending, I’ve loved the look my whole life. My two favourite designers are Tom Ford (particularly his Gucci era) and Alexander McQueen. It was all about precision: simple, minimal, yet undeniably powerful. I love how McQueen applied his Savile Row craftsmanship to every trouser suit, turning tailoring into art. That mix of structure, sensuality and edge is exactly why this ‘trend’ feels so timeless today.

13. The Sunglasses

Vehla is a brand that has really tapped into the 90s look in a cool and modern way. Everything it does feels so on point but like it won’t fall out of style. 

14. The Store

The Parisian Vintage is my go-to every time I’m in Paris. It stocks a whole host of vintage brands – some of which are no longer in existence – alongside luxury labels but all at surprisingly friendly prices. It’s a really curated mix that feels so chic.