3 Cool Japanese Brands You Need To Know
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Sacai
You may have heard of Sacai – founded by Chitose Abe in 1999, it takes a unique approach to fashion by blending contrasting textures and fabrics to create unexpected shapes and silhouettes. Drawing inspiration from everyday life and local surroundings, Sacai’s collections reinterpret classic styles with a modern twist.
Visit SACAI.JP
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Ssstein
Founded by designer Shinji Nohara, Ssstein has an undeniably minimalist aesthetic – all its collections focus on clean lines, subtle silhouettes and premium materials, blending contemporary design with traditional craftsmanship. Each piece is intended to be timeless, highlighting both function and form – plus, Nohara’s style philosophy is rooted in simplicity, which explains why the designs exude such understated elegance.
Visit SSSTEIN.COM
Auralee
Ryota Iwai’s Auralee takes its name from an American folk song. Inspired by light, nature and travel, each collection starts with meticulous research into high-quality materials. The brand is then known for designing original fabrics that highlight exceptional quality and craftsmanship. Full of well-cut silhouettes that focus on elegance, simplicity and functionality, Auralee’s collections are timeless and completely considered.
Visit AURALEE.JP
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