9 Cool Influencers To Follow This Year
9 Cool Influencers To Follow This Year

9 Cool Influencers To Follow This Year

The start of the year is the right time to refresh your Instagram feed. From modern minimalists to cool girls, these are the up-and-coming influencers we’re taking inspiration from in 2024.
By Sapna Rao


Creative consultant Claudia is a master at blending timeless classics with the latest trends. We love how she gives interesting pieces – be it a fringe coat, red platform Mary Janes or a cool bag – some extra edge. 


Cassandre exudes Parisian chic with a modern twist. She’s also the perfect person to follow if you want to bite the bullet with high-end purchases like a Totême coat – she’ll show you how to get the most wear from them.


Cool girl Sidsel embodies Scandinavian minimalism, albeit often with an unexpected accessory, a pop of colour or a high-fashion trend thrown in. Her feed is a masterclass in how to make monochrome cool and interesting – a must-follow if you’re looking for ways to mix and match high-end pieces with affordable finds.


The epitome of laid-back chic, Jasmin makes styling classics like a sleek oversized blazer with edgier basics like ripped jeans so easy. She also embraces the art of accessorising, and knows how to make every look stand out.


Barbara is one to follow if you want to play with colour and texture this year – think a brown suede jacket with red trousers, or clashing prints paired together.


A fan of brands like Khaite, Magda Butrym and The Row, Ksenia knows exactly which pieces to invest in. We wouldn't call her a minimalist per se, but she clearly knows how to work key staples from oversized coats to tailored trousers.


Nadine’s looks are both wearable and glamorous, but with an almost vintage feel. As someone who loves to travel, we also rate her holiday looks. Plus, if you’re looking for a grown-up take on a night out look, she’s one to look to.


Having discovered her on TikTok thanks to her inspirational moodboards, Olivia is now someone we turn to often. A true believer in buying better and wearing pieces that promise maximum longevity, she’s one to follow if you’re questioning whether to bite the bullet on a designer purchase or not.


Modern, elegant and sleek, Rabia will serve as inspiration for anyone looking to elevate their everyday style or workwear wardrobe. A fan of sharp silhouettes, great tailoring, statement outerwear and cool accessories, she makes simple staples feel more interesting – plus, she’s never afraid to go bold with colour either.

Fashion. Beauty. Culture. Life. Home
Delivered to your inbox, daily