![The New Brand Fashion Girls Love](https://media.sheerluxe.com/iAM2i7dgPys8lphqdyroPVDY5eY=/400x400/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2018%2F06%2Folivia-rubin-hero-image.jpg?itok=203k5r77)
The New Brand Fashion Girls Love
I’d always wanted to launch a label… I felt really driven and inspired to make my own clothes with a colourful yet feminine signature. Making clothes for myself and my friends evolved into the launch of my brand.
There have been so many highlights... This week my friend (and a cheerleader of the brand since I started) Jess Diner at British Vogue wore one of our custom-made dresses for her sister’s wedding; her post and the response has been mega!
I design for myself… And women who love colour, print and enjoy fashion.
![](https://media.sheerluxe.com/XzPKwolWgR3h-3pj0YfOYbFhnho=/400x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2018%2F06%2F1anya-maxi-dress211jpg.jpg?itok=1VF-H96C)
![](https://media.sheerluxe.com/VdrmVYx3M6nLH_29pCn1gaBTXmA=/400x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2018%2F06%2F2lola-lace-dress-ss1811.jpg?itok=NqK_5XqK)
![](https://media.sheerluxe.com/ZPKxis7xheBnRJbD616ETyApuhM=/400x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2018%2F06%2F3marcie-broderie-dress211jpg.jpg?itok=eTXnwAYr)
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The LOLA lace dress kickstarted the summer collection… As it made me feel special when I first tried it on. I wear all the pieces so much as they have a real day-to-night versatility to them.
An absolute bestseller has been the RAINBOW sequin skirt… I think it’s everybody's happy piece!
My designs are worn by fun-loving women… Who like searching for pieces with a unique edge.
You can style my dresses however you like… Personally, I like the dress to make the statement, so the styling can be kept relatively simple. Then I just add my favourite shoes, whether that be Gucci backless loafers (for the day) or Charlotte Olympia rainbow heels (for the night).
![](https://media.sheerluxe.com/FQ0PUa6t9Ynu68wpmYx2DT-eqPQ=/400x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2018%2F06%2F5philippine-top211.jpg?itok=LOge-zLm)
![](https://media.sheerluxe.com/zjIf6PtCZsmOcKdva654o3L8aXE=/400x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2018%2F06%2F6susannah-silk-blouse211.jpg?itok=__ywCVJI)
![](https://media.sheerluxe.com/jvKhw6zlEGT3NnVxgNobe83Ly-Y=/400x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2018%2F06%2F7anya-maxi-dress-yellow211jpg.jpg?itok=6VEPCOni)
![](https://media.sheerluxe.com/7n8ERD8Air6ia5hm1a73fogWSQ8=/400x0/smart/https%3A%2F%2Fsheerluxe.com%2Fsites%2Fsheerluxe%2Ffiles%2Farticles%2F2018%2F06%2F8ines-floral-silk-maxi-dress-ss1811.jpg?itok=I9ksGerB)
The sweatshirts are great for pairing down dressier pieces... I love the high-low mix; wearing a printed sweat with a sequin skirt looks effortlessly chic.
For Autumn/Winter you can look forward to… Leopard velvets, goth-inspired lace, pastel stars, boho winter florals and kitsch knits.
I want the brand to grow organically and steadily… I’m in this for the long-term and want to be able to keep focusing on my creativity while maintaining the one-on-one interaction I have with my customers at the moment.
Shop our picks below...
Visit OliviaRubinLondon.com
Inspiration Credits: Instagram.com/OliviaRubin, Instagram.com/JessicaDiner, Instagram.com/TheFashionBugBlog, Instagram.com/AmySturgis
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