Lucia's Favourite Australian Brands
All products on this page have been selected by our editorial team, however we may make commission on some products.
Morton Mac
Founded in 2017 by Alex Macdonald – who set out to create the dresses she couldn't find anywhere else – Morton Mac is built around luxurious linens, romantic silhouettes and the kind of feminine detailing that feels genuinely special. Think ruffles, statement bows, delicate floral prints and soft, muted tones that work just as well exploring a city as they do on holiday.
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Arcina Ori
For anyone navigating a summer of weddings, Arcina Ori should be your first stop. Founded by Zoe Calodoukas in Sydney in 2020, the brand specialises in vintage-inspired occasion wear reimagined through a modern lens – expect soft, fluid silhouettes with unexpected cut-outs, beautiful ruching and the kind of movement that makes everything look effortless. The palette runs to soft pinks, pistachio and ivory, the fabrics are consistently flattering and there's a whimsical quality to everything that makes getting dressed feel exciting again. Whether you're the bride or a guest, Arcina Ori delivers.
Visit ARCINAORI.COM
Beare Park
If you've been paying attention to Australian fashion, you'll know Beare Park – but if not, Margot Robbie's viral airport moment in the black crew neck and wide-leg shorts is a good place to start. Founded by Gabriella Pereira – who came from finance rather than fashion, which might explain why every piece feels so purposeful – it's the brand that epitomises the Australian cool-girl aesthetic. What makes it special are the proportions: the jeans are the perfect length, the shirts are cut just right, the tailoring is sharp and structured but with a softness that stops it from feeling too severe. Even the occasion wear operates by the same logic – minimal, but somehow showstopping.
Visit BEAREPARK.COM
Esse Studios
It’s easy to see why Australians rave about Esse Studios. Founded by Charlotte Hicks in Melbourne in 2017, it operates on a slow-release model where each edition builds on the last, meaning every piece is genuinely thought through. On the surface it's minimal but look closer and there's real artistry at work: organza against silk, sculptural silhouettes, long flowing garments with a real sense of power. If you're building a wardrobe of pieces you'll reach for years from now, start here.
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Scanlan Theodore
Scanlan Theodore is something of an institution– founded in Melbourne in 1987, it has been dressing women for decades. The signature Crepe Knit tailoring comes in the best colours and feminine prints, sitting somewhere between boardroom and black tie – the modern Elle Woods, if you will. What makes it such a standout is the way the brand injects personality into its pieces: sculptural silhouettes, feather-trimmed accessories and statement jewellery that somehow always feels considered rather than costume-y.
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Roame
Roame is pure holiday energy in brand form. The Melbourne-based label was built around the idea of dressing like your holiday persona and every piece reflects that. Hand-drawn prints, fringing, breezy linen silhouettes and artful detailing make this my go-to for summer. Imagine the kind of dress you throw on straight from the beach that somehow looks completely intentional. The prints are joyful without being garish, and the cuts flattering and relaxed – it's exactly what your summer wardrobe has been waiting for.
Visit ROAME.COM
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